Whirlpool

Whirlpool

Senior Manager, Brand Management

Benton Harbor,Michigan,USA · Senior

Sponsorship not specifiedDetected 11 days ago
Project ManagementProcess ImprovementResearchLeadershipMentoring

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odds of building a lasting career here

32Risky
Cap-exempt (no lottery)0
Sponsors this role60
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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Employer immigration record

from this employer's Department of Labor filings

Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 17 green-card filings in this occupation, 100% were for a worker who already held the job.

Reported a layoff in this occupation

In a green-card filing decided 2026-01-16, this employer stated it had laid off workers in Industrial Engineers (IA) during the preceding six months.Describes the period before that filing, not necessarily today. Unlike WARN notices this is occupation-specific and federal.

Files H-1B transfers

4 transfer filings in the last year, covering 4 workers. Median labor-condition decision: 70 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers.
  • Additional information about the company can be found at WhirlpoolCorp.com.

Responsibilities

  • Act as the strategic executive liaison between KASA Global and WOW Studios, engaging in process improvement and reworking ways of working to drive operational excellence
  • Manage asset playbooks:
  • Partner with cross-functional leaders to maintain operational rigor and translate consumer insights into compelling product messaging.
  • Manage financial performance:

Requirements

  • Bachelor's Degree in Marketing, Business Administration, or a related field.
  • 8+ years of progressive marketing experience spanning Brand Management, Creative Agency Management, Product Marketing, or Integrated Marketing Communications.
  • Proven track record of direct team leadership and talent development.
  • Demonstrated experience managing complex agency/creative relationships (internal agency model or external AOR), with a strong focus on workflow optimization, scoping, and production management.
  • Willingness and ability to travel between Benton Harbor, MI and Chicago, IL as required by campaign and production lifecycles (< 20% broader travel).
  • Minimum requirements Bachelor's Degree in Marketing, Business Administration, or a related field.

Nice to have

  • Preferred skills and experiences MBA or Master's Degree in Marketing or Business.
  • Consumer Goods / Durables / Small Appliance Industry Experience preferred.

Benefits

  • Quarterback Master Brand activations, holiday campaigns, and evolution of core platforms like "Make More Than Meals."

Company info

  • Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
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This listing is sourced directly from Whirlpool's careers page and normalized into a canonical job model.