Mirakl - AMER

Mirakl - AMER

Senior Customer Marketing Manager

Boston, Massachusetts, United States · Senior

Sponsorship not specified$135k-$171kDetected 5 days ago
HubSpotSalesforceInfluencer MarketingBusiness DevelopmentCustomer SuccessLeadershipCommunicationCollaboration

About the role

  • The Ecosystem & Customer Marketing team is Mirakl's relationship marketing engine.
  • We operate with extreme ownership, a solutions mindset, and a bias toward high-impact work.
  • This is a highly visible, cross-functional role that sits at the intersection of marketing, sales, alliances, and customer success - and one that requires both strong strategic thinking and extremely detailed execution instincts.

Responsibilities

  • Own customer advocacy strategy for the AMER region: identify, develop, and nurture a pipeline of engaged customer advocates
  • Expand advocacy pool that exists to develop more relationships across different levels within the customer teams
  • lead end-to-end co-marketing programs including PR, case studies, videos, and event speaking
  • Develop and maintain the AMER customer story pipeline in collaboration with sales and business development - identifying gaps, targeting high-impact accounts, and producing assets that fuel sales and marketing programs
  • Partner with Sales and CS to field and centralize customer engagement requests, ensuring no customer is over-leveraged across competing asks
  • Partner Marketing
  • Own partner marketing relationships for key AMER ecosystem partners, including strategic consultancies, SIs, and technology partners
  • Build proactive half-year partner marketing plans that drive co-generated pipeline, brand visibility, and joint activations
  • Manage AMER partner events, sponsorships, and co-marketing programs with clear ROI accountability
  • Built your internal stakeholder map and established relationships with key Sales, CS, and Alliances partners in AMER

Requirements

  • Experience managing co-marketing programs from strategy through execution: case studies, GTM launches, events, PR, and digital programs

Nice to have

  • Identify and cultivate relationships with key influencers, analysts, and thought leaders in the AMER commerce and marketplace ecosystem
  • Represent Mirakl at key AMER industry events
  • 6+ years of experience in B2B marketing, ideally in customer marketing, partner marketing, or ecosystem/community programs
  • Strong cross-functional collaboration skills
  • comfortable working with Sales, CS, Alliances, PR, and Product simultaneously
  • Excellent written and verbal communication - you can write a compelling customer brief as easily as you can run an executive prep session
  • Strategic thinker with hands-on execution capabilities
  • you know when to zoom out and when to get things done

Compensation

  • Below you will find the reasonably estimated annual On-Target Earnings (OTE) range for this role.

Company info

  • Working at Mirakl means accelerating your career alongside ambitious, passionate, and supportive colleagues.
  • We're proud of the diversity of backgrounds, perspectives, and experiences that make our teams unique.
  • Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy.
  • Today, Mirakl's operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus).
  • With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers.
  • Brands like Macy's, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.
  • For more information, visit www.mirakl.com.
  • 🗓️ Founded in 2012 | Member of French Tech Next40
  • 👥 750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo
  • We grow Mirakl's market leadership by building, activating, and amplifying a world-class ecosystem of customers, partners, and influential external voices - so that every relationship in our network becomes a driver of awareness, advocacy, and pipeline demand and acceleration.
  • We are a strategic growth accelerator.
  • Drive cross-functional GTM launches with AMER customers
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