Fortune International, LLC
Vice President, Consumer Marketing
New York City, USA · Exec
Sponsorship not specified$200k-$220kDetected 24 days ago
Data VisualizationA/B TestingProduct ManagementProduct StrategySEOEmail MarketingContent MarketingStrategic CommunicationsGoogle AnalyticsCRMGrowth MarketingLeadershipCommunication
About the role
- The VP, Consumer Marketing is responsible for growing Fortune's audience across all digital channels and converting that audience into subscribers, registered users, and engaged readers.
- Reporting structure: Fortune Media is actively conducting a search for its next Chief Marketing Officer.
- In the interim, the VP, Consumer Marketing will report directly to Fortune's Executive Committee.
Responsibilities
- Own Fortune's end-to-end audience development strategy across SEO/AIO, email, push, paid, and social channels
- Partner with editorial and product to ensure content strategy and site experience support audience growth objectives
- Lead Fortune's first-party data strategy - growing the registered user base and improving data quality to support targeting, personalization, and monetization
- Partner with the Consumer Revenue paywall organization to support subscriber acquisition, conversion, and retention through tactical and strategic digital marketing execution
- Collaborate with the Sr. Director of Consumer Revenue on subscriber communications strategy, lifecycle messaging, and win-back programs - with Consumer Revenue owning the product and business decisions
- Support A/B testing and conversion optimization efforts on the paywall by providing marketing creative, audience segmentation, and channel distribution; Consumer Revenue retains ownership of paywall architecture and pricing strategy
- Own Fortune's organic search program - directing SEO/AIO strategy to maximize qualified traffic from Google and emerging AI-powered search surfaces
- Partner with editorial to align content production with high-value search opportunity
- Manage the SEO/AIO specialist (currently open) and hold the function accountable to traffic and conversion metrics
- Define and maintain audience personas and segmentation frameworks used across marketing and editorial
Requirements
- 10+ years of progressive experience in audience development, growth marketing, or digital media - including 5+ years in a senior leadership role
- Demonstrated track record of growing digital subscriptions or paid audiences, with measurable results
- Deep expertise in SEO/organic search strategy, including familiarity with AI-powered search trends (SGE, AIO, answer engine optimization)
- Experience managing paid media programs (search, social, programmatic) with direct P&L accountability
Nice to have
- Experience managing cross-functional teams and influencing without authority across editorial, product, and technology
- Strong written and verbal communicator - able to present audience and channel strategy to C-suite and board-level stakeholders
- Experience at a premium or business media brand (WSJ, Bloomberg, Axios, The Atlantic, Condé Nast, Hearst, or similar)
- Familiarity with Piano (VX, Composer, Analytics) or comparable subscription management platforms
- Working knowledge of first-party data strategy, consent management, and identity resolution in a post-cookie environment
- Bilingual or experience with international audience development a plus
Compensation
- $200,000-$220,000 base + eligibility for an annual bonus of 20%. This range is a good faith estimate and may ultimately vary based on a number of relevant factors.
- A commitment to an open, inclusive, and diverse work culture
- At Fortune Media, our mission is to change the world by making business better.
- We achieve that by providing trusted information, great storytelling, rigorous benchmarking and world-class community building.
- And our key values are humility, ownership, and transparency.
Equal opportunity
- Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.
Visa & Work Authorization
- regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected
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