Woodmac
Account Based Marketing Manager - Growth Marketing
US-NY-New York-Office
Sponsorship not specified$100k-$120kDetected 2 days ago
Stakeholder ManagementSalesforceGrowth MarketingPerformance ManagementResearchCommunicationCollaboration
About the role
- Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape.
- For over 50 years our work has guided the decisions of the world's most influential energy producers, utilities companies, financial institutions and governments.
- Now, with the world's energy system more complex and interconnected than ever before, sector-specific views are no longer enough.
Responsibilities
- Develop and execute 1:1 and 1:few ABM strategies for a defined portfolio of 15-25 priority Financials and Trading accounts
- Build deep understanding of account structures, buying groups, and decision-making dynamics
- Partner closely with Sales to drive pipeline creation, progression, and deal acceleration within named ABM accounts
- Support strategic account planning with insight-led marketing interventions
- Design and deliver multi-channel, highly personalised campaigns across digital, content, and event-led activations
- Collaborate with content, product marketing, and SMEs to tailor messaging for senior financial and trading audiences
- Act as a strategic marketing partner to Sales and account teams, aligning closely on priorities and opportunities
- Build strong relationships across global Marketing, Research, and Commercial teams
- Manage campaign budgets effectively, ensuring strong ROI and alignment to commercial outcomes
Requirements
- Proven experience delivering B2B Account-Based Marketing programmes, including strategy development and end-to-end execution
- Strong track record of aligning with Sales to influence pipeline and ARR outcomes
- Experience targeting senior stakeholders within Financial Services, Investment Firms, or Commodity Trading organisations
- Data-driven mindset with the ability to translate insights into action
- Knowledge of energy, renewables, or commodity markets is advantageous
Compensation
- The salary range for this position is $100,000- $120,000, which represents base pay only and does not include short-term incentive compensation.
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