Highwire

Senior Account Executive, Public Relations (B2B Technology)

San Francisco, California, United States · Senior

Sponsorship not specified$63k-$90kDetected 62 days ago

SparkSalesAccount ManagementResearchLeadershipCommunicationCollaborationMentoring

About the role

On our B2B Technology team, they work with some of the most dynamic companies in tech, spanning AI, fintech, enterprise SaaS, and infrastructure.
They are skilled communicators, self-starters, and relationship builders who thrive in fast-moving, high-growth environments and play a key role in delivering impactful client programs.

Lead tactical execution of key PR program elements including media relations, analyst relations, awards, speaking, and content.
Manage projects from concept through completion, ensuring alignment with strategic goals, timelines, and budgets.
Lead regular client communications, including owning and facilitating weekly PR calls and check-ins.
Develop and present quarterly campaigns and PR plans, incorporating creative themes, trendscapes, and thought leadership.
Participate in media training sessions, developing key messages and handling all session follow-up.
Develop budget recommendations and team priority allocations to support client needs.
Own and lead media relations efforts, with strong existing relationships across at least 10 key business and industry publications.
Measure and report on the ROI of communications activities, using analytics to optimize future efforts.
Deliver clear, timely, and articulate communication with clients and internal teams.
Produce creative, consistent, and media-ready pitches that drive placements.

Serve as a reliable, go-to resource for clients, offering strategic counsel-even under high-pressure or reactive circumstances.
Track competitor activity and identify timely opportunities for client commentary and positioning.
Identify emerging media opportunities and trends, sharing insights across teams to inform strategy and spark new ideas.
Utilize social and digital channels strategically to amplify earned media and engage with influencer communities.
Press releases, pitches, and Q&As
Award submissions and speaking abstracts
Contributed articles, blog posts, and executive bios
Fact sheets, backgrounders, briefing books, and internal client correspondence
Present performance updates and campaign insights clearly and confidently to clients.

Consistently develop and deliver proactive, creative pitches that generate coverage and drive results for clients and the agency.
Support and participate in social media influencer campaigns, integrating content and coverage amplification strategies.

Plan and create strategic content as part of both campaigns and broader PR programs.

This listing is sourced directly from Highwire's careers page and normalized into a canonical job model.