Mast-Jägermeister US
Director of Integrated Marketing
White Plains, New York, United States · Director
Sponsorship not specifiedDetected 72 days ago
Brand StrategyResearchLeadershipCommunication
About the role
- Working in conjunction with brand team to ensure consistent and effective brand messaging across all trade touch points.
- Set clear performance objectives, provide regular feedback, and ensure the team has the necessary resources and training to succeed.
Responsibilities
- Lead, mentor, and develop a team of three marketing professionals, fostering a collaborative and innovative environment.
- Partner cross functionally with BI, Commercial, and Consumer Insights teams to translate insights into actionable strategies.
- Manage the commercial marketing budget (DMC & GMC), ensuring efficient allocation of resources and maximizing the impact of marketing spend.
- The Director of Integrated Marketing will lead the development and execution of strategic marketing initiatives to drive brand growth and market share for Jägermeister and Teremana.
- The Director will partner closely with the Commercial Leadership Team providing insight and alignment across brand and commercial priorities.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 10+ years of experience in commercial marketing, with a proven track record of success in the spirits, beverage, or consumer goods industry.
- Excellent strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies.
- Ability to thrive in a fast-paced, dynamic environment with a strong focus on results.
Nice to have
- A Master's degree or MBA is preferred.
Skills
- Monitor and analyze brand and program performance, using insights to refine strategies and maximize ROI.
Company info
- Ensure all marketing activities comply with industry regulations and company policies, particularly those related to alcohol marketing.
- Stay up-to-date with industry trends, competitive activity, and regulatory changes, using this knowledge to inform marketing strategies.
- Build and maintain strong relationships with key customers, distributors, and industry partners to deepen understanding of market dynamics and evolving customer needs.
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