Signet Jewelers
VP Marketing, Blue Nile
R2Net Operations New York, NY · Vp
Sponsorship not specifiedDetected 11 days ago
ExpressStakeholder ManagementSEOSEMBrand StrategyCRMPerformance MarketingAffiliate MarketingResearchLeadershipCommunicationCollaboration
About the role
- We have many opportunities available on our other career site pages.
- Signet Jewelers is also a "Great Place to Work-Certified™" company.
- Innovation and brilliance - two things that set us apart.
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with business objectives, customer needs, and growth priorities.
- Lead all e-commerce marketing initiatives, optimizing the online customer journey to improve engagement, conversion, and revenue performance.
- Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong return on investment.
- Balance brand-building investment with demand-driving performance marketing.
- Drive customer acquisition, retention, and lifetime value through integrated marketing programs across digital, CRM, loyalty, and brand channels.
- Ensure CRM strategy supports lifecycle marketing, retention, and reactivation.
- Partner closely with Merchandising, Product, Technology, Finance, Customer Care, and Operations to deliver cohesive customer experiences and achieve business objectives.
- Build, mentor, and develop a high-performing marketing organization focused on accountability, innovation, collaboration, and results.
Requirements
- 12+ years of progressive marketing leadership experience, including senior leadership within e-commerce, specialty retail, luxury, or consumer brands.
- Deep expertise in digital marketing, including SEO, SEM, paid media, affiliate marketing, CRM, and lifecycle marketing.
- Strong understanding of e-commerce business models, customer acquisition economics, and omnichannel customer journeys.
- Excellent communication, collaboration, and stakeholder management skills, with the ability to influence at the executive level.
Nice to have
- Bachelor's degree in Marketing, Business, or a related field
- Experience in luxury, bridal, jewelry, or premium consumer brands preferred.
Compensation
- Build a comprehensive annual marketing roadmap aligned to commercial priorities and customer growth strategies.
Benefits
- Brand Health Metrics (Awareness, Consideration, Preference)
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This listing is sourced directly from Signet Jewelers's careers page and normalized into a canonical job model.