ZoomInfo

ZoomInfo

Principal Product Marketing Manager - Platform

Waltham, Massachusetts, United States · Principal

Sponsorship not specified$139k-$218kDetected 1 day ago
A/B TestingProduct ManagementCustomer SuccessLeadershipCommunicationPublic Speaking

About the role

  • We move fast, think boldly, and empower you to do the best work of your life.
  • You'll be surrounded by teammates who care deeply, challenge each other, and celebrate wins.
  • With tools that amplify your impact and a culture that backs your ambition, you won't just contribute.

Responsibilities

  • Own the platform narrative for ZoomInfo's GTM Intelligence Platform and lead product marketing for our highest-priority platform initiatives.
  • Develop positioning, messaging, launch strategy, and the core assets that support every launch.
  • Build the systems that make great product marketing repeatable and scalable.
  • Design AI-powered workflows, structured product intake, reusable templates, and scalable frameworks that help PMs consistently produce high-quality messaging, release communications, and launch assets.
  • Partner with Product Operations and Engineering to evolve these systems as our products and organization grow.
  • Partner with Product Leadership on messaging for major launches, executive presentations, customer events, analyst engagements, and other strategic initiatives.
  • Provide the positioning, messaging, and launch guidance that informs go-to-market planning while enabling partner teams to execute successfully.

Requirements

  • 7-10+ years of product marketing experience in B2B SaaS, with experience marketing platform, infrastructure, AI, or other technically complex software products.
  • Strong understanding of AI, modern GTM technology, and SaaS, with demonstrated experience using AI (e.g., Claude Code) to improve how product marketing gets done.
  • Exceptional storytelling and communication skills, with the ability to simplify complex technical concepts into compelling customer narratives.
  • Strong executive presence and the ability to influence senior stakeholders across Product, Engineering, Marketing, and GTM organizations.
  • Bachelor's degree or above in Marketing, Business, or related field (preferred, not required).
  • Proven success developing positioning, messaging, launches, and go-to-market strategy for complex software products.
  • Experience building repeatable frameworks, operating models, or AI-assisted workflows that improve the speed, quality, and scalability of product marketing.
  • A builder's mindset, i.e., comfortable operating in ambiguity, creating new approaches, and improving how teams work.
  • Curiosity, sound judgment, and a bias toward experimentation, with a passion for continuous learning and improvement.
  • Why ZoomInfo
  • We're building more than new products-we're building the future of how go-to-market teams operate.
  • You'll help define the platform narrative for one of the industry's most ambitious AI companies while reinventing how product marketing itself is practiced. If you're excited by the opportunity to shape both what we say and how we work, you'll have an outsized impact here.
  • Actual compensation offered will be based on factors such as the candidate's work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
  • In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

Nice to have

  • Why this role exists
  • You'll shape how we position the platform, communicate major launches, and evolve how product marketing gets done.
  • You're comfortable challenging conventional thinking when you believe there's a better approach.
  • You can't help improving a broken process once you've seen it.
  • You have exceptional product marketing judgment.
  • You're the person people turn to when a product is difficult to explain because you have a knack for finding the story that makes it click.
  • You think in systems.

Skills

  • ZoomInfo is where careers accelerate.
  • Principal Platform Product Marketing Manager

Compensation

  • Actual compensation offered will be based on factors such as the candidate's work location, qualifications, skills, experience and/or training.

Company info

  • ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation.
  • Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.
  • ZoomInfo is committed to protecting your privacy when you apply for jobs with us.
  • ZoomInfo may use a software-based assessment as part of the recruitment process.
  • More information about this tool, including the results of the most recent bias audit, is available here.
  • ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status.
  • We also consider qualified candidates with criminal histories in accordance with legal requirements.
  • We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law.
  • For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
  • An employer who violates this law shall be subject to criminal penalties and civil liability.
  • ZoomInfo does not administer lie detector tests to applicants in any location.
  • Turn complex platform capabilities into stories that resonate with customers, executives, and the broader market.
  • Serve as one of the public voices of ZoomInfo's platform by creating engaging launch videos, feature walkthroughs, and product explainers that help customers quickly understand new capabilities.
  • ZoomInfo has a clear, differentiated platform narrative used consistently across Product and GTM.
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This listing is sourced directly from ZoomInfo's careers page and normalized into a canonical job model.