Dropbox

Dropbox

Director of Media Strategy & Activation (Paid Media)

Remote - US: Select locations · Director

Sponsorship not specifiedDetected 2 days ago
Data ScienceSEMBrand StrategyPerformance MarketingForecastingPerformance ManagementLeadershipCommunicationMentoring

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odds of building a lasting career here

40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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Employer immigration record

from this employer's Department of Labor filings

Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 10 green-card filings in this occupation, 100% were for a worker who already held the job.

Green-card follow-through: 50%

Of 10 labor certifications old enough to have been used, 5 expired without the employer filing the next step. Median time from filing to decision: 497 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.

Files H-1B transfers

15 transfer filings in the last year, covering 15 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • Set the annual and quarterly investment thesis, define the channel portfolio, and make the tradeoff decisions on where spend moves and why. - Total Budget Ownership.
  • Align reach, frequency, creative strategy, and channel mix so brand and performance investment reinforce each other rather than compete.

Responsibilities

  • Manage Dropbox's full media investment across paid search, paid social, programmatic, display, video, mobile, affiliate, and brand channels.
  • Own planning, forecasting, pacing, and in-quarter reallocation against efficiency and growth targets.
  • Partner closely with the Brand organization, which owns brand positioning and creative direction, to translate brand strategy into media execution.
  • Operating Model and Partnerships. Design and run the right mix of in-house capability and agency partnership. Own agency relationships, and build the internal muscle where needed.
  • Develop and execute a point of view on where agentic and AI-enabled workflows belong in the media stack - creative production and testing velocity, audience modeling, budget allocation, bid strategy, reporting, and quality control.
  • Partner with Product Growth, Sales, and Marketing Data Science to connect media signals to downstream outcomes - activation, conversion, product-qualified leads, expansion, and retention.
  • Build the acquisition layer of a unified self-serve and sales-assisted revenue system.
  • Partner with Marketing Data Science on attribution, incrementality testing, and media mix modeling.
  • Team Leadership. Lead and grow a team of channel and brand media leaders. Build clarity on what each person owns, how they are measured, and how their work ladders to revenue.
  • Build and own Dropbox's media strategy across brand and performance.

Requirements

  • 10+ years in media, performance marketing, or digital marketing with increasing scope and leadership responsibility, at a high-growth B2B and/or B2C company
  • Experience owning brand media alongside performance media, with working knowledge of brand lift measurement, reach and frequency planning, and creative performance optimization
  • Track record managing significant media budgets with clear, demonstrated impact on acquisition efficiency, pipeline, or revenue
  • Experience marketing across self-serve, product-led, and sales-assisted motions, and adapting programs across consumer, SMB, and mid-market segments
  • Excellent executive communication: you can turn a complicated performance picture into a clear recommendation and defend it

Nice to have

  • Agency and in-house background.
  • You built your craft agency-side and then brought that capability in-house at a technology or high-growth company.
  • You have operated on both sides of the partnership.
  • AI and agentic media workflows.
  • Candidates with less conventional experience will be strongly considered if they spike here.
  • Experience navigating measurement disruption - privacy changes, cookie deprecation, first-party data strategy
  • Multi-product portfolio experience, including cross-sell and attach motions
  • International or EMEA media experience

Compensation

  • Unified Media Strategy. Build and own Dropbox's media strategy across brand and performance. Set the annual and quarterly investment thesis, define the channel portfolio, and make the tradeoff decisions on where spend moves and why.
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