LP Careers Page

Lead Creative Strategist

United States (remote)

Sponsorship not specifiedDetected 36 days ago

Cadence

About the role

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
Launch Potato's performance creative runs on briefs.
You determine what gets made, who it's for, and why it should win, and you communicate it with enough precision that nothing is lost between strategy and execution.

Every asset the Creative Design team produces starts with a brief that specifies the persona, hook rationale, format, platform context, CTA, and the performance hypothesis being tested.
The Creative Strategist is the person who writes those briefs and owns the full upstream strategy behind them.
Maintain a rolling content backlog with 4+ weeks of net-new concepts brief-ready at all times
Own the net-new vs. iteration balance: enough new concepts to maximize testing cadence, enough iteration direction to fully exploit proven winners
Build and manage creator relationships across LP's full vertical portfolio, not just the highest-volume categories
Systems thinker who builds playbooks and infrastructure that compound over time
Manages multiple verticals and formats simultaneously without losing strategic focus
Can't independently manage creator relationships from sourcing through delivery

5+ years experience with direct response creative strategy ownership and performance media buying
You know what a strong hook looks like, why persona targeting matters, and what makes someone stop scrolling
Ability to work across multiple verticals and formats simultaneously without losing strategic focus

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework.
Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to accelerate your career?
Since day one, we've been committed to having a diverse, inclusive team and culture.
We are proud to be an Equal Employment Opportunity company.

document winning formulas by persona, vertical, and format so every team starts from accumulated learning, not from zero
We value diversity, equity, and inclusion.

As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology.
At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

This listing is sourced directly from LP Careers Page's careers page and normalized into a canonical job model.