Zynga

Associate Manager, Lifecycle Marketing

Toronto, Canada · Full-time

Sponsorship not specified$15k-$25kDetected 30 days ago

HTMLSQLA/B TestingProject ManagementWritingCRMOnboardingEpicCommunication

About the role

As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times-connecting players in 175+ countries through fun, strategy, and a little friendly competition.
From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone.
Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich!

Manage a team of Lifecycle Specialists.
Develop execution plans of the broader strategies for owned games.
Manage team goals, ensuring roadmap completion through effective people management.
Collaborate cross-functionally with Production, Product, Marketing, Analytics, and Support teams to craft personalized customer journeys.
Lead post-campaign reporting, fostering transparency with stakeholders.
Document, QA, launch, and measure both evergreen and experimental campaigns, establishing a scalable, repeatable optimization process
family planning support through Maven
Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Bachelor's degree.
3+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only).
1+ years of managerial experience.
Must have experience in warming up new IPs and monitoring domain reputation.
Technical knowledge of Email, Push, SMS, and IAMs - deliverability, optimization, and best practices.
Self-starter with ability to thrive under pressure in a fast-paced environment.
Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage. CMS Tool integration experience is preferred.
Strong communication, copywriting, organizational and project management skills.
Attention to detail.
Team-first attitude.
Passion for games.

Puzzles & Spells™, Match Factory™, and Color Block Jam™-plus many more!
Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation-and where you can take your career to the next level.
Position Overview
This position requires you to be data-driven, and focus on automation, optimization, and implementation of LCM best practices.
You will be a Lifecycle Team representative in cross-functional and strategy meetings and set team objectives in line with the BU objectives.
Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage.
CMS Tool integration experience is preferred.

Take ownership of specific game genres and business verticals, driving annual growth targets.
The pay range for this position in Toronto at the start of employment is expected to be between $75,700 and $106,000 per Year.

Zynga offers a world-class benefits package that helps support and balance the needs of our teams.
To find out more about our benefits, visit the Zynga Benefits site
Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage
paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program
paid parental and compassionate leave
wellbeing programs for mental health and other wellness support
commuter benefits
and reimbursements for fitness-related expenses.

equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.

r, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran stat

This listing is sourced directly from Zynga's careers page and normalized into a canonical job model.