Everquote
Lead Analyst, SMS Remarketing
Cambridge, Massachusetts, United States · Senior · Full-time
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About the role
- This is a deeply technical, high-ownership role.
- Set the direction for where the channel goes next and give input on remarketing strategy within your area.
- Deliverability & Messaging Infrastructure Health
Responsibilities
- Own the SMS remarketing channel as the single accountable expert, from strategy and roadmap through execution and performance.
- Design and manage the message program: audience segmentation, cadence, templates, flows, and the send calendar, coordinated with the broader remarketing program.
- Monitor and diagnose delivery issues (blocked, undeliverable, and invalid-number errors), quantify their impact, and drive fixes with Engineering.
- Own SMS compliance in full: TCPA, quiet-hours handling, consent capture, and opt-out (STOP/HELP) processing and suppression logic.
- Own end-to-end measurement for the channel: engagement, opt-out and deliverability diagnostics, funnel performance, and the connection from SMS engagement to downstream marketplace revenue.
- Use SQL to pull and shape your own data, build dashboards, and produce clear readouts for technical and non-technical stakeholders.
Requirements
- 5+ years of experience in SMS, messaging, lifecycle, or growth analytics, with hands-on ownership of SMS or messaging programs.
- Bachelor's degree in Statistics, Mathematics, Economics or related field OR demonstrated analytical ability or equivalent hands-on professional experience.
- Solid experimentation and A/B testing fundamentals (significance, basic power), including measuring incrementality through holdouts or control groups.
- Comfortable using AI tools to accelerate your work, and eager to build them into how you analyze, monitor, and ship.
- Clear written communication for briefs, experiment docs, and results.
- Ability to own and prioritize multiple workstreams in a fast-paced, test-and-learn environment.
- Marketplace, lead-gen, or ecommerce funnel experience.
Nice to have
- Experience with dbt or warehouse modeling and BI tools.
- This role is not eligible for immigration sponsorship, now or in the future.
- Candidates must have current, unrestricted work authorization in the United States.
- Reasonable accommodations are available for applicants with disabilities and for sincerely held religious beliefs or practices, upon request..
- For more information, visit https://investors.everquote.com and follow on LinkedIn.
- Proficient in SQL, comfortable querying and shaping large datasets independently (Snowflake a plus).
Compensation
- The base salary actually offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location.
Benefits
- Own SMS deliverability end to end: carrier acceptance, A2P/10DLC registration health, throughput and queue management, number and pool management, and sender reputation.
- Build and maintain monitoring for delivery health and opt-out rates so problems are caught early, not after they cost revenue.
Company info
- EverQuote is a leading AI-powered growth solutions partner for regulated property and casualty insurance entities, enabling the largest insurance carriers and thousands of agents to maximize customer acquisition across digital channels.
- Fueled by our proprietary data assets and our AI traffic engine, EverQuote is transforming the way providers attract and engage consumers to grow market share.
- Joining our team puts you at the forefront of this transformation.
- You will collaborate with a group of builders to solve complex problems and reshape a massive industry.
- If you want to drive real-world impact and do the best work of your career, you've found your home.
- We move fast, follow the data, and hold ourselves to high standards.
- If that's how you work too, this is the role for you.
- We are looking for someone who is a true SMS expert and a true analyst, equally comfortable diagnosing a carrier deliverability issue and building the analysis that tells leadership what the channel is worth and where to push next.
Visa & Work Authorization
- Bring analytical depth to hard channel problems such as opt-out drivers and suppression decisions.
This listing is sourced directly from Everquote's careers page and normalized into a canonical job model.