Tekmetric

Sr. Director, Product Marketing

United States · Director

Sponsorship not specifiedDetected 8 days ago

SalesCustomer SuccessResearchLeadershipCommunicationCollaboration

About the role

Tekmetric is the leading platform for the automotive repair industry and we are growing fast.
We have a core shop management platform that thousands of auto repair shops depend on every day, a growing suite of add-on products including payments and marketing, and more in the pipeline.
You will ensure our products are not just built, but understood, chosen, and adopted by the shops we serve.

Own Positioning, Messaging, and Market Intelligence
Build a deep understanding of our buyers through customer interviews, win-loss conversations, sales call analysis, and ongoing competitive research
Develop clear, differentiated positioning that answers "why Tekmetric, why now" for each product and for the portfolio as a whole
Own the voice of the buyer at Tekmetric, ensuring market and customer insights continuously inform product, sales, and marketing decisions
Build and maintain customer relationships that keep you close to what the market actually needs, not just what we think it needs
Lead Product Commercialization and Go-to-Market Orchestration
You will own how Tekmetric brings products and features to market - not just the launch plan, but the full commercial strategy behind it. You are the one who ensures that what we build reaches the shops most likely to buy it, with a story that lands.
Develop integrated go-to-market plans for product launches covering positioning, messaging, pricing and packaging recommendations, sales enablement, and campaign support
Partner with Product Management and leadership on pricing and packaging decisions across the portfolio
Work with Demand Generation on campaigns that build awareness and drive pipeline

You show up for your teammates, you keep the buyer's perspective in the room even when the conversation drifts inward, and you can make a complex idea land in a single sentence.

Generous Paid Time Off, because we know you do your best work when you're well-rested.

This is the foundation everything else is built on. You will develop and maintain Tekmetric's positioning at the portfolio level and for each product we offer. Your work will set the tone for how we communicate with customers and the market.
Tekmetric is the all-in-one, cloud-based platform helping auto repair shops run smarter, grow faster, and serve customers better.
From running a shop, to securing payments to engaging customers, our platform simplifies operations so shop owners can focus on what really matters: delivering exceptional service, earning trust, and growing sustainably.
Because we value in-person collaboration, travel is an expected part of every role.
We offer hybrid and remote work models based on your proximity to our office hubs.

This listing is sourced directly from Tekmetric's careers page and normalized into a canonical job model.