Neon
Brand and Growth Marketing Associate
New York City
Sponsorship not specifiedDetected 8 days ago
SQLHubSpotMarketoCRMGrowth MarketingLead GenerationOutbound SalesLogisticsCustomer SuccessUnity
About the role
- You'll be one of our first dedicated marketing hires, working closely with our Sales, Customer Success, and Partnerships teams to reach mobile game studios exploring direct-to-consumer monetization.
- This role is a mix of strategy and execution.
- You'll plan and run campaigns, analyze performance, experiment with new ideas, and continuously improve how we generate and qualify pipeline.
Responsibilities
- If you want to build disruptive technology, challenge the status quo, and help game creators thrive on their own terms, read on.
- Plan, build, and run multi-channel demand gen campaigns (email nurture, paid, retargeting) targeting mobile game studios and publishers.
- Own performance from first touch to sales handoff.
- Own day-to-day operations in our marketing automation and CRM stack - lead scoring, segmentation, routing, and data hygiene - and maintain a tight feedback loop with BD on lead quality and handoffs.
- Partner with the team to turn Neon's existing assets (case studies, best-practice guides, benchmark data) into gated content and outbound campaigns that generate qualified interest.
- Neon is looking for a hands-on, analytical Brand and Growth Marketing Associate to help build Neon's demand generation function from the ground up.
- You'll also support a small number of high-impact industry events and executive dinners each year, helping turn conversations into long-term customer relationships.
- Campaign Execution: Plan, build, and run multi-channel demand gen campaigns (email nurture, paid, retargeting) targeting mobile game studios and publishers. Own performance from first touch to sales handoff.
- Lead Management & Sales Alignment: Own day-to-day operations in our marketing automation and CRM stack - lead scoring, segmentation, routing, and data hygiene - and maintain a tight feedback loop with BD on lead quality and handoffs.
- Content-Driven Lead Generation: Partner with the team to turn Neon's existing assets (case studies, best-practice guides, benchmark data) into gated content and outbound campaigns that generate qualified interest.
Requirements
- Genuine enthusiasm for or experience with mobile gaming - you play mobile games, understand why studios care about DTC, or have worked at a company selling to game studios.
Nice to have
- 1-3 years' experience in demand generation, growth marketing, and/or B2B marketing, ideally at a B2B SaaS or fintech company.
Compensation
- Event Support: Coordinate logistics remotely for 2–4 annual industry events and executive dinners around major conferences — venue booking, invite list management against target accounts, RSVP tracking, and post-event follow-up sequences
Benefits
- You've worked with platforms like HubSpot, Marketo, or similar marketing automation tools, and you're confident in learningconfident learning new systems and building efficient workflows.
Company info
- clear decisions, actionable insights, and aligned incentives.
- Founded by payments, fintech and gaming veterans,
- we share the playbook, co-pilot decisions, and abstract away risk and complexity for our customers.
Visa & Work Authorization
- You'll join a collaborative, diverse team from world-class companies like Apple, Affirm, Unity, and Visa, backed by renowned VC's including Thrive, a16z, Griffin Gaming, Ribbit, and Renegade.
This listing is sourced directly from Neon's careers page and normalized into a canonical job model.