GCM Grosvenor
Alternatives Marketing, Principal
New York, New York, United States · Principal
Sponsorship not specifiedDetected 61 days ago
Content MarketingBusiness DevelopmentLeadershipCommunicationCollaboration
About the role
- This unique role combines the core marketing functions of product & capabilities marketing, channel marketing, and custom solutions marketing.
- This is an excellent opportunity for a marketing professional seeking exposure across alternative asset classes and investor types.
- QUALIFICATIONS <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":,"469777803":"left","469777804":"•","469777815":"hybridMultilevel"
Responsibilities
- Support global fundraising initiatives by developing and maintaining institutional marketing materials in a variety of formats.
- Define requirements across the prospect-to-client lifecycle, ensuring client-facing teams are equipped with accurate and current collateral to support prospecting, onboarding, and ongoing engagement.
- Partner with investment teams to create marketing initiatives by developing materials and content across all relevant formats and channels, ensuring alignment with firm messaging and commercial objectives.
- Collaborate with investment leads and business development teams to establish go-to-market plans for investment strategies, ensuring consistent positioning and messaging across all investor-facing materials and channels.
- Develop comprehensive multi-year marketing plans that align with the firm's roadmap
- Collaborate with data and analytics teams to develop compelling visualizations and analytical frameworks that reinforce investment narratives and enhance marketing materials.
- Partner with Brand, Communications, Events, and Digital to bring investment content to life from thought leadership and event programming to digital assets and case studies.
- Plan and support multi-channel marketing campaigns aligned to commercial objectives and investor segments.
- Execute and measure investor engagement programs that deepen relationships and support fundraising across global client segments.
- Partner closely with business development, investment teams, compliance, and legal to ensure all marketing materials are accurate, compliant, and aligned with firm messaging.
Requirements
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