SGC
Director of Digital Marketing
Niagara Falls, NY · Director
Sponsorship not specifiedDetected 9 days ago
AlgorithmsRESTA/B TestingAccessibilityProject ManagementSEOSEMGoogle AdsHubSpotGoogle AnalyticsHRCustomer SupportLeadershipCommunicationCollaborationMentoringInternal Audit
About the role
- The ideal candidate will have a proven track record in creating and implementing consistent digital presence, driving web traffic and online revenue, establishing and improving customer engagement.
- All duties are to be performed within the guidelines of the Seneca Gaming Corporation's policies and procedures, Internal Control Standards and objectives.
- ESSENTIAL FUNCTIONS AND RESPONSIBILITIES: 1.
Responsibilities
- Implement and analyze data from digital marketing tools including but not limited to Google Analytics to measure campaign effectiveness and identify areas for improvement. Leverage findings to drive continuous improvement and ROI.
- Manage budget effectively to allocate resources across various channels to maximize ROI.
- Partner with external digital agencies to execute high-impact campaigns
- Collaborate with internal stakeholders including hotels, IT, Operations ensuring seamless integration of digital marketing strategies with broader business initiatives
Requirements
- Must complete all required SGC Training programs within nine (9) months from commencement of employment.
- Must be able to effectively understand and communicate to candidates and employees.
- Each position has varying minimum qualifications.
Nice to have
- Must be 18 years of age or older upon employment.
- Bachelor's Degree in Marketing, Advertising or relevant Marketing degree is required.
- Minimum ten (10) years of progressive experience in digital marketing with a strong track record in SEO, SEM, Paid Media, Email marketing.
- Minimum five (5) years in a leadership role.
- Proven experience in leveraging digital marketing channels to promote brands, products, and services.
- Deep understanding of web and mobile development and implementation.
- Experience in A/B testing.
- Experience in managing external digital agencies.
Skills
- Ability to define problems, collect data, establish facts and draw valid conclusions.
- Must have the ability to resolve problems/conflicts in a diplomatic and tactful manner.
Compensation
- $106,317.06 Compensation is negotiable based on experience and education.
Company info
- Develop and execute comprehensive digital marketing strategies for SGC and its brands that align with the overall business goals including driving online revenue, increase website traffic, enhance brand awareness, improve the usage of mobile app, generate leads, and build strong engagement with customers.
- Maintain physical stamina and proper mental attitude to work under pressure in a fast-paced, casino environment and effectively deal with customers, management, employees, and members of the business community in all situations.
This listing is sourced directly from SGC's careers page and normalized into a canonical job model.