G2 Capital Advisors

Senior Director, Sales Enablement

Remote (US) · Director

Sponsorship not specifiedDetected 57 days ago

A/B TestingContent MarketingCRMSalesForecastingCadenceLeadershipCommunicationMentoring

About the role

This role serves as the connective tissue between Sales, Marketing, Product, and Revenue Operations, ensuring every seller has the knowledge, skills, processes, and resources to engage buyers confidently and close efficiently.
This role will champion a culture of continuous learning, experimentation, and innovation, ensuring our sales organization is equipped with both the skills and tools needed to succeed in a rapidly evolving market.
Onboarding, Training & Curriculum Development

Responsibilities

Serve as a strategic advisor and thought partner to senior sales leadership on all matters related to seller productivity, readiness, adoption, and performance
Develop and maintain scalable enablement and AI playbooks that establish best practices, drive consistency, and help sellers and managers effectively leverage AI in their daily workflows
Partner cross-functionally to identify, pilot, and scale AI-powered tools, workflows, and solutions that improve seller effectiveness and customer outcomes
Own the enablement budget, headcount planning, and vendor relationships in partnership with Finance and Employee Success
Design and continuously improve scalable onboarding programs that measurably reduce time-to-productivity for new sales hires across all roles, levels, and segments
Develop and scale manager enablement programs that equip frontline sales managers to coach effectively, drive rep development, and strengthen team performance
Lead the design and delivery of major enablement events including Sales Kickoffs, New Hire Bootcamps, QBR preparation, and in-field readiness programs
Own G2's sales content strategy; ensure sellers have timely access to accurate, high-quality content - including pitch decks, battle cards, talk tracks, case studies, ROI tools, and AI-enabled resources
Evaluate, implement, and drive adoption of the sales enablement technology stack (e.g., Highspot, Gong, Hyperbound) and emerging AI-powered solutions across the global sales organization
Establish and maintain a content governance model to ensure all seller-facing assets are current, on-message, and easily discoverable

Requirements

10+ years of progressive experience in sales enablement, sales strategy, revenue operations, or sales
4+ years leading and growing a team
Proven track record of influencing C-suite and senior sales leadership as a credible strategic advisor
Strong data and analytics orientation with demonstrated ability to measure, report, and improve enablement program ROI
Hands-on experience with enterprise sales enablement platforms
Experience managing complex, cross-functional initiatives across Sales, Marketing, and Product
Experience working at an organization that sells MarTech/AdTech or on a Marketplace
Experience implementing and/or training sellers on MEDDPICC

Skills

Content Strategy & Sales Tools

Compensation

With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

Benefits

Define and own the vision, multi-year roadmap, and operating model for G2's global sales enablement function, in close alignment with the company's revenue goals, GTM strategy, and AI priorities
Lead a high-performing enablement team; foster a culture of continuous improvement, learning, innovation, and accountability
Build and maintain a comprehensive continuous learning curriculum spanning sales methodology, product knowledge, competitive positioning, objection handling, AI proficiency, and skills development

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