Perion Network

Senior Product Marketing Manager

New York, New York, United States · Senior

Sponsorship not specified$120k-$140kDetected 23 days ago

Machine LearningA/B TestingProduct ManagementProduct StrategySalesAccount ManagementLeadership

About the role

As the Senior Product Marketing Manager, you will own the go-to-market (GTM) strategy, positioning, and commercial success for Perion's buy-side adtech portfolio. Reporting directly to the VP of Product Marketing, you will act as the focal point for customer, product, and business insights, orchestrating cross-functional teams to launch products and solutions to support the company's next phase of growth.
This is a high-visibility role for a sharp, self-starting adtech marketer who is comfortable with ambiguity, thrives in moving fluently between crafting executive-ready narratives and partnering with sales reps to close major enterprise deals, and is excited by the challenge of driving the global growth and scaling of Perion's buy-side adtech portfolio.
Reporting directly to the VP of Product Marketing, you will act as the focal point for customer, product, and business insights, orchestrating cross-functional teams to launch products and solutions to support the company's next phase of growth.

As the Senior Product Marketing Manager, you will own the go-to-market (GTM) strategy, positioning, and commercial success for Perion's buy-side adtech portfolio.

An Adtech Expert: You have deep fluency in the digital advertising ecosystem, specifically regarding buy-side platforms, programmatic execution, and agency/brand workflows.
A Strategic Storyteller: You have an exceptional ability to distill highly technical concepts into clear, value-driven business narratives.
Experience and Capabilities You Bring
5-8+ years of experience in a product marketing role within a B2B technology environment, specifically focusing on adtech, programmatic advertising, or digital media platforms.
Proven track record of designing and executing full-lifecycle GTM strategies that measurably moved pipeline and revenue.
Bachelor's degree in Marketing, Business, or a related field.
You have deep fluency in the digital advertising ecosystem, specifically regarding buy-side platforms, programmatic execution, and agency/brand workflows.
You have an exceptional ability to distill highly technical concepts into clear, value-driven business narratives.

Direct experience marketing AI/ML-powered advertising products.
Familiarity with product-led growth (PLG) motions alongside traditional enterprise sales cycles.
Experience working across global or distributed teams to adapt GTM frameworks for localized regional markets.

$120,000-$140,000 base plus bonus
Drive Impact Across the Product Lifecycle
Positioning, Messaging & Master Narrative
Sharpen Buy-Side Positioning: Define and continuously evolve the core positioning, value propositions, and competitive differentiation for Perion's demand products.
Develop and Refine the Demand Narrative: Translate technical product capabilities into compelling commercial stories across websites, pitch decks, collateral, and thought leadership content.
Voice of the Customer (VoC): Understand customer pain points and use cases and inject customer insights directly into the product roadmap and GTM plans.

Run continuous message testing and data-driven iterations to optimize market reception.

nity Employer that welcomes all candidates without regard to race, creed, color, religion, national origin, alienage or citizenship status, sex, age, sexual orientation, gender identity, marital status, partnership statu

This listing is sourced directly from Perion Network's careers page and normalized into a canonical job model.