heirloom
Marketing Director
Mount Pleasant, South Carolina · Director · Full-time
Sponsorship not specifiedDetected 20 days ago
Project ManagementAgileSEOHubSpotGoogle AnalyticsCRMCustomer SuccessResearchLeadershipCollaboration
About the role
- The Marketing Director is responsible for leading Heirloom's creative team, managing multiple marketing channels, and continuously evaluating the company's value proposition to all customer segments.
- The Marketing Director reports to the CEO but works cross-functionally with Product Managers, UX Designers, and the Customer Success Team.
- The Marketing Director is inquisitive, data-driven, and motivated to hard launch the world's first private social network for celebrating all photos, videos, and metamemories.
Responsibilities
- Research & maintain a keen understanding of competitors & comparables
- Develop & iterate a marketing plan on a startup budget
- Lead a creative team of employees, contractors, and interns
- Manage Heirloom's brand guide, content directory, and style guide
- Collect & analyze KPI to optimize the marketing content, timing, and channels
Requirements
- Assist the Customer Success Team as required
Skills
- Proven 4+ years of success in digital marketing & SEO
- Proven experience with creative software, Adobe Suite a plus
- Proven experience with collaboration software, Google Workplace a plus
- Proven experience with CRM software, HubSpot a plus
- Proven experience using Google Analytics and other data analytical tools
- Appreciation for guerilla marketing tactics and grassroots campaigns
- Flexibility to work on a rapidly evolving schedule
- Minimum of a BS/BA in marketing, business, or a related field
- Hybrid work location: The right mix of WFH, in-office, and some travel.
- Contract, full-time, and equity positions are considered.
- Benefits available for full-time employment.
- Marketing Director
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This listing is sourced directly from heirloom's careers page and normalized into a canonical job model.