GlossGenius

GlossGenius

Senior GTM Ops Associate

New York, New York · Senior

Sponsorship not specified$120k-$150kDetected 3 days ago
Machine LearningHubSpotAuditingInventory Management

About the role

  • Genius AI's GTM engine is scaling fast, and the ops infrastructure underneath it needs to keep pace.
  • The role sits at the intersection of Demand Gen, Sales, and RevOps and carries real leverage over pipeline quality and marketing efficiency at a critical moment in our growth.
  • You will report to the Director of Revenue Operations.

Responsibilities

  • Own ABM operations end-to-end, including target account list management, intent data feeds from 6sense, Bombora, and G2, account scoring in HubSpot, and audience syncs to LinkedIn, Meta, and Google
  • Build and govern the demand gen data layer, including UTM framework, campaign attribution configuration in HubSpot, form and landing page routing, and demand gen reporting for RevOps (MQL volume by source, CAC by channel, and pipeline influenced)
  • Build AI-powered workflows that auto-classify inbound leads, flag attribution anomalies before they hit reporting, and draft audience sync QA summaries
  • Own the Marketing to Sales boundary in HubSpot, including MQL handoff logic, lifecycle stage transitions, AE assignment rules, lead scoring thresholds, and the operational SLA between Marketing and Sales
  • Set up and maintain eventing in Segment for downstream paid platforms including Meta, Google, and TikTok, ensuring conversion signals are accurate, complete, and documented, and serving as the first line of diagnosis when event passthrough breaks
  • Manage web tags on the Marketing Site via Google Tag Manager, owning the tag infrastructure, auditing regularly, and coordinating with Engineering on deployments
  • Align with GTM Engineering on attribution model validation and ABM signal pipelines, owning the HubSpot and reporting layer while Engineering owns the warehouse and sync infrastructure
  • Hands-on HubSpot experience at an operational level, including workflows, lifecycle stages, lead scoring, form management, and reporting - you configure it, not just use it

Requirements

  • 3+ years in marketing operations, demand gen operations, or a revenue operations role at a high-growth technology company
  • Experience with Segment or a comparable CDP, including configuring sources, setting up destinations, and diagnosing passthrough issues
  • Hands-on Google Tag Manager experience, including deploying and auditing tags on a marketing site and coordinating with Engineering on deployments
  • Experience managing audience syncs to paid platforms including LinkedIn Matched Audiences, Meta Custom Audiences, and Google Customer Match

Nice to have

  • In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends

Skills

  • Notice at Collection for Employees and Applicants
  • Agency Submissions
  • No final hiring decision will be made solely by AI Tools without human oversight.

Compensation

  • Annual stipend for professional development and continued learning

Benefits

  • Competitive health & dental insurance options, effective on your first day of employment
  • Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
  • Annual stipend for professional development and continued learning
  • High performers at 5 years receive a generous stipend to use however you recharge best
  • 401k benefit: employees are eligible to contribute starting day 1 of employment
  • Dependent Care FSA
  • Paid parental leave
  • Fertility and adoption benefits via Carrot and Kindbody
  • The base salary for this role is between $120,000 to $150,000 + equity + benefits.
  • Additionally, this role is currently eligible to participate in Genius AI's equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.
  • We believe this benefits not only our employees but our product, customers, and community as well.
  • Genius AI may use automated tools, including artificial intelligence and machine learning systems (AI Tools), to assist in evaluating applicants' qualifications and fitness for the position.
  • The compensation package offered is dependent upon many factors including skills, experience, location, and education.

Company info

  • What We're Looking For
  • At Genius AI, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work.

Equal opportunity

  • Equal Opportunity and Affirmative Action Employer.
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