Prudential Financial

VP, Growth & Segment Marketing

Newark, NJ, USA · Vp · Part-time

Sponsorship not specified$179k-$268kDetected 30 days ago

A/B TestingPerformance MarketingRecruitingPerformance ManagementLeadershipCommunication

About the role

This role ensures that resources are focused on the highest-impact opportunities and that all initiatives are clearly defined, measurable, and ready before entering execution.
Growth Strategy & Audience Definition - Define and continuously refine enterprise audience strategy, including segmentation, prioritization, and targeting approaches.
The salary range for this role is from $178,600.00 to $267,800.00.

Partner with Product Marketing to ensure growth strategy is translated effectively into business-aligned initiatives, while product launches are imbedded in a holistic E2E audience-based approach
Own the growth portfolio across business units and product lines
Make and drive prioritization decisions based on expected impact, feasibility, and strategic alignment
Lead structured prioritization processes (quarterly and ongoing), enforcing clarity and alignment across stakeholders.
Partner with Business leaders, Product Marketing & Centralized Marketing leaders to align on focus areas to drive clarity and maximize outcomes.
Drive tradeoff decisions and eliminate low-value or redundant work. Partner with Mar-Team team to ensure use of technology is embedded into the DNA of go-to-market execution for speed and efficiencies
Serves as the strategic business partner with paid media organization on all paid media strategies, investments, tactics and optimizations
Partner with Product Marketing, Analytics and Channel teams to incorporate cross-functional inputs
Partner with Channel teams to ensure GTM plans have end-to-end connected journeys across the appropriate paid, owned and earned channels.
Accountable for GTM plan and partner with cross-functional partners for execution

15+ years of experience in growth, strategy, performance marketing, or related leadership roles, with a demonstrated track record of driving measurable business outcomes
Proven experience owning and managing portfolios of initiatives, including prioritization, tradeoff decisions, and resource allocation across competing demands
Experience working in complex, matrixed organizations, with the ability to align multiple stakeholders across business units and functions
Deep familiarity with marketing technology, analytics, and data ecosystems, with the ability to translate insights into strategic decisions

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations.

Market competitive base salaries, with a yearly bonus potential at every level.
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
Company-funded pension plan.
Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers.
Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.

This listing is sourced directly from Prudential Financial's careers page and normalized into a canonical job model.