Generalmotors

Generalmotors

Cadillac, Social Media Lead, Assistant Manager

Warren, Michigan, United States of America

No sponsorship$25k-$50kDetected 1 day ago
Project ManagementContent CalendarsLeadershipCommunicationCollaborationAdaptability

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odds of building a lasting career here

15Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level I)39
Fits your clock70

No strong sponsorship signal in the public record yet. In the full product we resolve the exact legal entity and show its filing history with a confidence score — treat as unverified until then.

Lottery odds assume a STEM candidate.

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About the role

  • Do not apply for this role if you will need GM immigration sponsorship now or in the future.
  • Every day, we want every employee to feel they belong to one General Motors team.
  • Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.

Responsibilities

  • Strategy & Planning: Lead Cadillac's evergreen and tentpole social strategy execution aligned to brand and business objectives.
  • Content Calendar Management: Own the social content calendar end-to-end, partnering with brand, product, experiential, motorsports, PR/comms, media, and analytics to align priorities and timelines.
  • Publishing & Channel Management: Oversee day-to-day publishing and channel operations (formats, specs, copy, tagging, collab posts, live streams) in partnership with agency partners, ensuring platform-native, premium execution.
  • Analytics & Optimization: Collaborate with Analytics and agencies on monthly/quarterly reporting, KPIs, and test-and-learn agendas
  • Cross-Tier & Partner Integration: Coordinate with global and regional teams, dealers, and external partners to share social toolkits and assets, enabling distributed channels while protecting Cadillac's brand standards.
  • Media Partnership: Collaborate with media and performance teams on paid social asset needs, boosting plans, and creative needs ensuring organic and paid feel cohesive across the funnel.
  • Analytics & Optimization: Collaborate with Analytics and agencies on monthly/quarterly reporting, KPIs, and test-and-learn agendas; use insights to refine content, formats, and inform strategies.
  • Cadillac is building a modern, global luxury brand that feels as distinctive in social as it does on the road.
  • The Social Media Lead, Assistant Manager will own day-to-day social strategy and execution for Cadillac's brand channels, translating brand ambition into social-native stories that elevate the brand and strengthen cultural relevance.
  • Reporting into the Cadillac Social Strategy Lead, this role connects strategy to execution across evergreen, campaign, and tentpole moments (including key cultural events and brand partnership integration).

Requirements

  • Creative Passion: Strong understanding of brand language and tone of voice and articulation in social media space.
  • Project Management: Excellent organizational and project management skills with the ability to prioritize multiple deadlines.
  • Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment.

Nice to have

  • 7 + years in social media with significant ownership of brand channels, experience in automotive and/or luxury strongly preferred
  • Platform & Social Best Practices Expertise:
  • Deep knowledge of major social media platforms (Meta, Instagram, TikTok, YouTube, etc. ) and current content and community behaviors with demonstrated ability to share social storytelling
  • Creative Passion:
  • Strong understanding of brand language and tone of voice and articulation in social media space.
  • Project Management:
  • Excellent organizational and project management skills with the ability to prioritize multiple deadlines.
  • Self-starter capable of thriving in a fast-paced, evolving environment.

Skills

  • Exceptional written and verbal communication, presentation, and interpersonal skills.
  • Initiative to drive results and problem-solve effectively.
  • Bachelor's degree required.
  • Education: Bachelor's degree required.
  • Benefits Overview
  • Non-Discrimination and Equal Employment Opportunities (U.S.)
  • Accommodations
  • General Motors offers opportunities to all job seekers including individuals with disabilities.
  • Collaboration:
  • Proactive Approach:

Compensation

  • $25k-$50k

Benefits

  • Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
  • Tentpole & Live Coverage: Lead real-time social coverage for priority events (e.g., launches, cultural moments, ctivations ), including run-of-show and scenario planning.

Company info

  • You will lead our in-house and agency partners, safeguard the brand across platforms, and ensure that every post, series, and live moment helps Cadillac stand out.
  • We're looking for a social media operator who can think like an editor, producer, and brand steward at once: comfortable in complex, fast-moving collaborative environments, fluent in auto and/or luxury, and energized by building a social ecosystem that audiences seek out-not scroll past.
  • From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions.

Equal opportunity

  • If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580.
  • In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Visa & Work Authorization

  • GM does not provide immigration-related sponsorship for this role.
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This listing is sourced directly from Generalmotors's careers page and normalized into a canonical job model.