GitLab
Staff Account Based Marketing Manager
Remote, Canada; Remote, United States · Staff+ · Full-time
Sponsorship not specified$139k-$235kDetected 5 days ago
GitGrowth MarketingSalesPipeline ManagementRecruitingIntellectual PropertyLeadership
About the role
- Day to day, that means defining which accounts to prioritize, calibrating messaging and content for specific account segments, and measuring success by pipeline and revenue outcomes rather than surface-level engagement.
- The base salary range for this role's listed level is currently for residents of the United States only.
- This range is intended to reflect the role's base salary rate in locations throughout the US.
Responsibilities
- This is a staff-level individual contributor role reporting to our Senior Director of Digital Marketing, with real autonomy to run your own initiatives and shape how the team's programs are built and measured.
Compensation
- The base salary range for this role's listed level is currently for residents of the United States only.
- This range is intended to reflect the role's base salary rate in locations throughout the US.
- Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
Benefits
- The base salary range does not include any bonuses, equity, or benefits.
- See more information on our benefits and equity.
- Benefits to support your health, finances, and well-being
- Equity Compensation & Employee Stock Purchase Plan
Company info
- Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.
- Direct the strategy and end-to-end execution of our 1:Few tier, building campaigns for specific verticals like financial services or public sector with highly calibrated messaging.
- Oversee the assessment of our marketing technology stack, making build-vs-buy decisions based on performance and cost-efficiency rather than traditional platform reliance.
- Drive the transition from firmographic targeting to a "jobs to be done" approach, tailoring account segmentation and content to the specific problems a target account is solving.
- Partner with Sales leadership in monthly alignment meetings and quarterly reviews to ensure consistent signal-sharing and program synchronization.
- Identify and operationalize engagement signals, such as intent thresholds and webinar activity, to trigger effective SDR outreach and personalized messaging.
- Define and manage a robust measurement framework that connects ABM activities directly to pipeline generation and revenue outcomes.
- Collaborate across Content, Design, and Sales teams to ensure regional effectiveness while maintaining independent ownership of your strategic programs.
- Extensive B2B marketing experience selling to technical enterprise personas in a high-growth SaaS environment.
- Proven ability to run multi-tiered ABM programs at scale, encompassing both vertical-based campaigns and programmatic motions.
- Demonstrated track record of Sales alignment through shared accountability for pipeline results and account-level coordination.
- Ability to critically evaluate and implement marketing technology, with a preference for cost-effective and AI-native alternatives to legacy suites.
- Experience developing account segmentation and messaging based on solution-oriented or "jobs to be done" frameworks.
- Strong quantitative skills and a deep understanding of pipeline management and attribution metrics.
Equal opportunity
- GitLab is proud to be an equal opportunity workplace and is an affirmative action employer.
- See also GitLab's EEO Policy and EEO is the Law.
- equal opportunity workplace and is an affirmative action employer.
- If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
Visa & Work Authorization
- sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family med
This listing is sourced directly from GitLab's careers page and normalized into a canonical job model.