Bcbsa
Marketing Senior Consultant
US IL Chicago E · Senior
Sponsorship not specified$93k-$123kDetected 6 days ago
Project ManagementContent MarketingStrategic CommunicationsWritingResearchLeadershipCommunicationProblem SolvingPublic SpeakingMicrosoft Office
About the role
- Understanding complex business needs and aligning marketing strategies to overall project goals is critical for success.
- We may ultimately pay more or less than the hiring range and t his hiring range may also be modified in the future.
Responsibilities
- Support copywriting and creative direction for various marketing deliverables (e.g., presentations, collateral, digital content)
- Key contributor to the development of marketing strategies; implements marketing strategies, plans and tactics for a variety of BCBSA national programs
- Support the facilitation of the B2B Marketing Collaborative
- Ensure content is fresh on our Sales Support Toolkit, e.g., either soliciting new content and/ or developing it, posting content and tracking quantifiable results
- The role is responsible for managing the development and execution of marketing assets and programs to support Blue Cross and Blue Shield Plans (BCBS) in positioning and selling various national programs and initiatives.
- The role leads or supports planning, developing and implementing marketing and communications that differentiate BCBS among key stakeholders, including business decision-makers, key influencers, consumers/members and thought leaders.
- Experience collaborating with internal business partners to ensure alignment and integration of key messages
Requirements
- Required Bachelor's Degree in marketing, communications, new media or related field
- Proficiency with Microsoft Office
Skills
- Knowledge Skills and Abilities
- Project management skills
- Oral and written communication skills
- Demonstrated analytical and problem solving skills
- Promotional writing skills
Compensation
- The posted salary range is the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting.
Benefits
- A minimum of five years marketing/communications planning and implementation preferably in Healthcare
This listing is sourced directly from Bcbsa's careers page and normalized into a canonical job model.