Eqbank
Senior Growth Marketing Manager, Reverse Mortgage
Toronto · Senior · Full-time
Sponsorship not specifiedDetected 13 days ago
A/B TestingProject ManagementAgileCRMGrowth MarketingPerformance MarketingLead GenerationLeadershipCommunicationTime Management
About the role
- We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.
- The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.
- If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity.
Responsibilities
- Strategize, design and establish lead nurture campaigns, leveraging both online and offline tactics i.e. CRM, direct mail.
- Through ongoing testing and experimentation, identify areas of opportunity and implement improvements to enhance website effectiveness including content and design.
- Help to establish new referral sources and partners, identifying opportunities, building relationships, and implementing mechanisms to capture referrals.
- Translate performance data into strategic growth recommendations, including identifying root causes of funnel drop-off and lead quality issues.
- Expertise developing content strategies and working with creative teams
- Excellent time management skills - ability to effectively manage, prioritize and execute multiple projects simultaneously
- while ensuring their manager has an appropriate level of awareness/detail on projects to support.
- Self-starter - capable of managing projects independently and building relationships with internal/external stakeholders.
Benefits
- Develop educational content strategies tailored to 55+ consumers and their families.
- Post-secondary education in Marketing, Communications, or related experience
This listing is sourced directly from Eqbank's careers page and normalized into a canonical job model.