soft2bet
Head of CRM
New Jersey, United States · Full-time
Sponsorship not specifiedDetected 30 days ago
SQLA/B TestingComplianceProject ManagementHubSpotSalesforceCRMExcelProcess ImprovementLeadershipCommunicationProblem Solving
About the role
- You will be responsible for ensuring operational reliability, technical readiness, and scalable campaign delivery while partnering closely with marketing, analytics, product, and technical teams.
Responsibilities
- :first-child]:mt-0 [&_>*:last-child]:mb-0" data-renderer="lm"> Are you a Head of CRM who thrives on building scalable lifecycle strategies, optimizing CRM operations, and driving high-impact customer engagement across a fast-moving digital business?
- With a performance‑first approach, the company combines strong product execution, localization and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.
Nice to have
- Ensure accuracy in audience segmentation, targeting logic, campaign workflows, and CRM execution processes.
- Monitor CRM platform performance, campaign KPIs, and service reliability, and provide clear reporting to internal stakeholders.
- Translate performance trends and campaign outcomes into actionable recommendations for optimization and growth.
- Act as the escalation point for CRM-related operational or technical issues and coordinate timely resolution.
- Evaluate new CRM technologies, automation tools, and workflow enhancements to improve scalability, efficiency, and long-term operational excellence.
- Proven experience in CRM operations, CRM marketing, lifecycle management, or marketing technology, ideally in a senior leadership role.
- Strong understanding of CRM platforms such as Salesforce, HubSpot, Braze, or similar systems.
- Strong analytical mindset with the ability to turn campaign performance and platform data into strategic recommendations.
Benefits
- Comprehensive medical, dental, and vision + 401(k)
- ✅ Time Off: Generous PTO policy
Company info
- Collaborative, international team that celebrates milestones and wins together
- Soft2Bet is a platform provider delivering casino and sports betting brands.
Equal opportunity
- Strong opportunities for professional development and ownership within a scaling organization
- Soft2Bet is proud to be an Equal Opportunity Employer.
- We believe diverse perspectives make us stronger and provide equal employment opportunities to all applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, disability, veteran status, or any other protected characteristic.
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This listing is sourced directly from soft2bet's careers page and normalized into a canonical job model.