Verkada

Verkada

Growth Marketing Manager, Organic & Conversion

San Mateo, CA United States · Senior · Full-time

No sponsorship$175k-$195kDetected 8 days ago
SQLData AnalysisData ScienceAgentic AIA/B TestingSEOGoogle AnalyticsGrowth MarketingExcelValuationCollaboration

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odds of building a lasting career here

61Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Green-card follow-through: 100%

Of 12 labor certifications old enough to have been used, 0 expired without the employer filing the next step. Median time from filing to decision: 505 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.

DOL often reclassifies their job titles

The Department of Labor assigned a different occupation than this employer requested on 40% of its 15 wage determinations — against a 18% norm. The occupation sets the prevailing wage floor.Reclassification is routine and can reflect genuinely hybrid roles; it is not by itself evidence of underpayment.

Files H-1B transfers

24 transfer filings in the last year, covering 24 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • We're looking for someone exceptionally sharp who treats a funnel like a puzzle to solve.
  • Ideal backgrounds include: Growth Marketing, Lifecycle Marketing, Web Growth, or Growth Product roles, especially at high-growth consumer or prosumer companies where experimentation is a way of life.
  • At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception.

Responsibilities

  • Organic & AI Search: Own organic and AI-search pipeline. Build our SEO and AEO strategy, decide what is truly high-leverage, and partner with content, web, and engineering teams to ship it. Use AI tools to move faster than a traditional SEO team.
  • Website Conversion: Own conversion rate across verkada.com, including organic, paid, webinar, and event pages. Run a disciplined experimentation program and know which tests are worth running and which are not.
  • Lifecycle Email: Own warm email performance across nurture, webinar and event follow-up, and re-engagement programs. Measure success in meetings and pipeline, not opens.
  • Cross-Department Collaboration: Work closely with data science, marketing operations, web and design, product marketing, marketing development representatives (MDRs), and sales. Share learnings across teams to drive continuous improvement.
  • Organic & AI Search: Own organic and AI-search pipeline.
  • Build our SEO and AEO strategy, decide what is truly high-leverage, and partner with content, web, and engineering teams to ship it.

Requirements

  • A track record of owning a number and moving it, with fast promotions or expanding scope to show for it.
  • Strong experimentation judgment: you have run A/B tests yourself and can explain why you chose them.
  • Deep specialist expertise is not required.
  • You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
  • 5+ years of experience in growth marketing, lifecycle marketing, growth product, biz ops, a startup or equivalent. Consumer or prosumer growth experience highly preferred.
  • A working understanding of how SEO and AEO work, and real curiosity about where AI search is going. Deep specialist expertise is not required.
  • Proficiency in data analysis and web analytics (GA4, Google Tag Manager). Knowledge of SQL and Excel preferred.
  • A builder's mindset: high ownership, a bias to action, and a love of hard puzzles.
  • US Employee Benefits
  • Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support

Nice to have

  • 5+ years of experience in growth marketing, lifecycle marketing, growth product, biz ops, a startup or equivalent.
  • Consumer or prosumer growth experience highly preferred.
  • Proficiency in data analysis and web analytics (GA4, Google Tag Manager).
  • Knowledge of SQL and Excel preferred.

Compensation

  • Estimated Annual Pay Range

Benefits

  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs
  • Professional development stipend
  • Fertility Stipend
  • Wellness/fitness benefits
  • Commuter benefits

Company info

  • Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.
  • We've got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.
  • You can look at all kinds of communities to see our platform's impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that's alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We're rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.
  • We've got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more.
  • Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.
  • You can look at all kinds of communities to see our platform's impact in the world.
  • It's the retailer that uses our agentic AI to deter theft before it happens.
  • The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE.
  • The school that's alerted to a threat in real-time and triggers a lockdown in seconds, not minutes.
  • We're rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.
  • We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week (with flexible hours).
  • We are committed to a thriving in-office culture.
  • At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company.

Equal opportunity

  • Verkada Is An Equal Opportunity Employer
  • As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals.

Visa & Work Authorization

  • You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
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This listing is sourced directly from Verkada's careers page and normalized into a canonical job model.