Emeraldx

Sales Marketing Manager, Campaign & Brand Enablement

Alpharetta, GA

Sponsorship not specified$75k-$85kDetected 26 days ago

CanvaProject ManagementWritingHubSpotSalesforceCRMSalesCadenceCommunicationCollaboration

About the role

For more information, please visit http://www.emeraldx.com.
This role sits within Emerald's central marketing group and works closely with Brand Marketing and Sales Operations.
Translate brand positioning, audience insights, and sales priorities into campaign briefs covering objectives, messaging, segmentation, channel mix, cadence, and conversion goals.

Campaign & Brand-Level Planning Develop integrated, brand-specific sales marketing strategies and campaign plans tied to exhibitor, sponsorship, and media revenue goals.
Recommend lifecycle marketing, lead nurture, and re-engagement approaches aligned to each brand's unique sales cycle and audience behavior.
Partner with Brand Marketing to ensure campaign strategy reflects brand voice, event themes, and audience expectations.
Lifecycle Marketing & Nurture Execution Build and manage end-to-end lifecycle email programs and nurture journeys in HubSpot - from initial inquiry through renewal and upsell.
Continuously optimize customer journeys, email workflows, channel mix, and messaging based on engagement data and sales feedback.
Brief and coordinate offshore execution resources - ensuring accurate builds, QA, on-time deployment, and post-send reporting.
Oversee campaign staging, approvals, and asset management to maintain quality standards across all deliverable types.
Sales Enablement & Content Development Develop and maintain sales enablement materials - including playbooks, best practices documentation, media kits, and targeted outreach content - aligned to brand voice and sales objectives.
Partner with sales operations team and brand marketing team to understand deal-stage gaps and produce assets that move prospects through the funnel.
Use AI writing and design tools to accelerate content production while maintaining brand standards.

5+ years of B2B marketing experience with a focus on lifecycle marketing, campaign strategy, or sales enablement.
Hands-on expertise with HubSpot - including email automation, nurture journeys, and lifecycle program management.
Hands-on experience with Salesforce CRM for campaign attribution and revenue reporting.
Strong understanding of B2B buyer journeys, lead nurture strategy, and lifecycle marketing principles.
Experience using AI tools to accelerate content production, campaign strategy, or personalization at scale.
REQUIRED 5+ years of B2B marketing experience with a focus on lifecycle marketing, campaign strategy, or sales enablement.
This range may ultimately vary based on a candidate's qualifications and may be higher where required by applicable law.

Sales conversation insights, enablement feedback loops, and campaign message optimization.
AI Tools (e.g.,

$75,000 - $85,000 Please note that this range reflects a reasonable estimate of the target compensation for this position.
This range may ultimately vary based on a candidate's qualifications and may be higher where required by applicable law.

About Emerald At Emerald, we strive to foster a diverse and inclusive community.
We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com.
If you need accommodation in our

ld brands to translate brand and sales priorities into integrated, full-funnel marketing programs that drive exhibitor, sponsorship, and media revenue

This listing is sourced directly from Emeraldx's careers page and normalized into a canonical job model.