e.l.f. Beauty

Director, Brand (Canada & Mexico), Naturium

Los Angeles, CA · Director · Full-time

Sponsorship not specified$155k-$185kDetected 65 days ago

Brand StrategyLeadershipCommunicationCollaboration

About the role

At e.l.f. Beauty we believe in breaking boundaries-geographically, culturally, and creatively.
This role will serve as the regional marketing leader responsible for translating global priorities into locally resonant, high-impact go-to-market strategies that accelerate brand growth, deepen consumer engagement, and strengthen retail performance.
You will operate as the connective force between global brand strategy and regional execution-driving market relevance, launch excellence, and commercial outcomes across every touchpoint.

Lead Regional GTM Strategy
Drive High-Impact Launch Excellence
Lead end-to-end regional launch strategy across product introductions, hero franchises, campaign localization, and retailer activation.
Partner closely with Global Brand, Sales, Creative, Integrated Communications, Consumer Insights, Commercial Strategy, and Retail Marketing teams to ensure alignment and execution across all initiatives.
Lead complex cross-functional work streams and drive decisions with speed, clarity, and accountability.
Guide strategic collaboration with key retail and distributor partners to maximize in-market visibility, launch impact, and channel performance across mass, specialty, and e-commerce environments.
Shape regional sell-in narratives and support key commercial moments.
Own Regional Investment & Performance
Manage and optimize regional marketing investment across campaigns, launches, and activations, ensuring strong ROI and disciplined financial stewardship.
Build Scalable Market Playbooks

8-10+ years of progressive brand marketing, go-to-market, or commercial marketing experience within beauty, CPG, lifestyle, or high-growth consumer brands.
Proven success leading regional or multi-market brand strategy across complex retail environments.
Strong understanding of Canada and Mexico consumer dynamics, retail ecosystems, and cultural nuances.
Ability to travel as business needs require.
It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job.

Own and evolve the go-to-market vision for Canada and Mexico, developing annual and seasonal plans aligned to enterprise growth priorities, regional market dynamics, and commercial objectives.

Foster a high-performance, solutions-oriented environment that reflects Naturium's entrepreneurial pace and culture.

https://www.elfbeauty.com/work-with-us
We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5.

This listing is sourced directly from e.l.f. Beauty's careers page and normalized into a canonical job model.