Modmed
Director, Digital Marketing
Remote - USA · Director
Sponsorship not specifiedDetected 30 days ago
Cloud PlatformsMachine LearningLLMsSEOSEMGoogle AdsGoogle AnalyticsExcelEHR/EMRLeadershipCommunicationCollaboration
About the role
- Strategy & Tool Orchestration: Oversee, audit, and expand ModMed's advanced digital marketing technology stack.
- Predictive Analytics & Performance Tracking: Shift from reactive reporting to predictive growth.
- Utilize advanced data intelligence, machine learning attribution models, and behavioral data to help track MQLs, SQLs, Cost Per Acquisition (CPA), and pipeline ROI.
Responsibilities
- Own the full-funnel digital demand generation strategy.
- Build and deploy integrated marketing campaigns across paid search, paid social, display, programmatic, and account-based marketing (ABM) channels to accelerate new practice acquisition and cross-sell opportunities.
- AI-Driven Demand Generation: Own the full-funnel digital demand generation strategy.
- AI Fluency: Deep, practical engagement with modern AI platforms (e.g., LLMs, conversational AI engines, automated copy/design optimizers) to accelerate workflows, personalize messaging, and improve operational output.
Requirements
- Campaign Deployment: Demonstrated proficiency in executing high-yielding digital campaigns directly across Google Adwords, LinkedIn, Facebook, and emerging advertising channels.
- Demonstrated proficiency in executing high-yielding digital campaigns directly across Google Adwords, LinkedIn, Facebook, and emerging advertising channels.
- Intimate knowledge of varying ad sizes, formats, and creative requirements across modern digital platforms.
- Exceptional ability to distill complex digital concepts, technical data, and AI-driven insights into clear, actionable updates for executive leadership and internal stakeholders.
- Expert-level knowledge of Google Analytics, Google Webmaster Tools, and industry SEO suites
- Proven ability to prioritize high-value initiatives and execute flawlessly in a fast-paced, highly adaptive environment.
Nice to have
- Bachelor's degree in Business or Marketing
Skills
- Advanced Microsoft Excel capability with data modeling experience to translate raw metrics into predictive marketing frameworks.
- Analytics Stack Proficiency: Expert-level knowledge of Google Analytics, Google Webmaster Tools, and industry SEO suites
- Agility & Pace: Proven ability to prioritize high-value initiatives and execute flawlessly in a fast-paced, highly adaptive environment.
- Ability to travel domestically up to 20%.
- Eligible Modernizers can enroll in a wide range of
- Consistently ranked as a Top Place to Work
- 2025
Compensation
- 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation.
Benefits
- At ModMed, we believe it's important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce.
- Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution,
- Generous Paid Time Off and Paid Parental Leave programs,
- Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs,
- Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning,
- Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.
Company info
- Venture-Backed Company of the Year
- We are growing fast, thinking big, and we are just getting started.
- Ready to modernize medicine with us?
- Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed,
This listing is sourced directly from Modmed's careers page and normalized into a canonical job model.