Wyze

Lifecycle Marketing Manager

Kirkland, USA · Junior

Sponsorship not specifiedDetected 81 days ago

HTMLCSSA/B TestingEmail MarketingCRMCadenceCommunicationOrganizational Skills

About the role

Set up proper control groups, monitor performance, and roll out winners to move attach, retention, and repeat purchase.

Own High-Impact Lifecycle Flows Take primary ownership of our Klaviyo lifecycle journeys - welcome, onboarding, post-purchase, cross-sell, winback, subscription upgrade, and churn saves.
Build and Launch in Klaviyo Execute end-to-end campaign and flow builds - triggers, segmentation, template setup, QA, launch, and post-launch analysis - across email, SMS, push, and in-app channels.
Partner with BI and Services PMs Work with Business Intelligence to build customer cohorts, define and size opportunities, and instrument the right events.
Partner with Services PMs to align lifecycle journeys with subscription funnels, product launches, and roadmap priorities.
Hands-on experience building and maintaining automated lifecycle flows in a customer engagement platform.
An ownership mindset - you don't wait for perfect briefs; you're comfortable owning a problem space, proposing tests, and iterating with your partners.

What You'll Bring 2-3 years of experience in lifecycle, CRM, or email marketing or a strong foundation from an internship or entry-level role with hands-on platform experience.
Strong written communication skills - you can write clear, on-brand copy for a trigger email, lifecycle series, or SMS, and you're comfortable generating and testing multiple variants.

Basic HTML/CSS skills for email template customization and light troubleshooting.
This isn't optional or aspirational - it's a core expectation of the job.
We want someone who: Uses AI writing and ideation tools to move faster on copy, campaign concepts, and brief development - so more time goes toward strategy, testing, and analysis, not production.
Actively explores and adopts AI-assisted workflow tools as they emerge - smarter segmentation, automated personalization, faster QA - and brings back what actually works.
We don't expect you to have all the answers on how AI will reshape lifecycle marketing - nobody does.
We do expect intellectual curiosity, a bias toward action, and a genuine interest in figuring it out.
This is a hands-on, execution-focused role where you'll live in our Klaviyo flows:
Keep them healthy, up to date, and continually improving.

Thinks critically about where AI adds real leverage in the customer journey versus where human judgment and creativity are irreplaceable.

Genuine curiosity about the customer - you think about why people buy, what makes them stay, and what might make them leave, and you use that to shape journeys.

Own the Unified Customer Journey Design and manage lifecycle programs that guide customers from first purchase through multi-camera ownership and subscription adoption - treating hardware and services as one connected experience, with a north star of growing the number of subscribers.
Connect Onsite Experience to Lifecycle Collaborate with our merchandising and operations partners so that the onsite experience and lifecycle programs feel cohesive - not siloed - for customers.

This listing is sourced directly from Wyze's careers page and normalized into a canonical job model.