Cross River

Senior Product Marketing Manager

Fort Lee, New Jersey, United States · Senior

Sponsorship not specified$120k-$150kDetected 49 days ago

Content MarketingLeadershipCommunicationCollaboration

About the role

Our technology and capital solutions power payments, cards, lending, and digital asset capabilities that move money safely, instantly, and inclusively - trusted by leading fintechs, enterprises, and disruptors across the globe.
Guided by a culture of collaboration, curiosity, and purpose, Cross River has been named one of American Banker's Best Places to Work in Fintech year after year.
As a pioneer in Banking-as-a‑Service and embedded finance, we're evolving from an inbound engine to a proactive, market‑shaping GTM motion.

Responsibilities

Develop product positioning, messaging architecture, value propositions, and proof points across Cross River's core solutions (payments, cards, lending, deposits, compliance infrastructure).
Build narrative visualizations (frameworks, ecosystem diagrams, value maps) to simplify complex technical concepts for diverse audiences.
Partner cross functionally to establish competitive insights and ensure they translate into field-ready narratives.
You'll build stories that move the market.
Own the "so what" of our products
Develop unified messaging frameworks that ensure consistency across products, verticals and partner segments, preventing parallel or conflicting narratives. We need someone who can see both the big picture lens and the zero-ed in lens.
Own the "so what" of our products; craft top‑ and mid‑funnel narratives that fuel awareness, consideration, and brand differentiation across campaigns, thought leadership, content marketing, and sales readiness.
Lead cross-functional GTM execution for new products, platform enhancements, and vertical-specific strategies (eg, lending, payments, crypto/digital assets).
Is an actionable builder; you spot opportunities and jump into motion to problem-solve and build out workflows, iterate, and general process improvement.

Requirements

Experience operating in high-growth or inflection-point environments.

Nice to have

Experience in fintech, embedded finance, payments, BaaS, or lending, particularly with bank/fintech partnership models.
Familiarity with blockchain, digital assets, tokenization, stablecoins, or distributed ledger technology.
Experience in regulated or compliance-driven industries
understanding of bank-fintech dynamics is a strong plus.
Cross River is an Equal Opportunity Employer.
All employment is decided on the basis of qualifications, merit, and business need.
By submitting your application, you give Cross River permission to email, call, or text you using the contact details provided.
We will only contact you with job related information.

Skills

Ensure strong narrative alignment across Product, Marketing, and Sales.
Serve as the source-of-truth for strategic messaging; enable Sales to adapt narratives for bottom-of-funnel, deal-specific conversations.

Compensation

$120,000.00 - $150,000.00
All employment is decided on the basis of qualifications, merit, and business need.
By submitting your application, you give Cross River permission to email, call, or text you using the contact details provided.
We will only contact you with job related information.

Company info

Cross River builds the infrastructure behind the world's most innovative financial products. Our technology and capital solutions power payments, cards, lending, and digital asset capabilities that move money safely, instantly, and inclusively - trusted by leading fintechs, enterprises, and disruptors across the globe.
Our mission is simple: to build the financial infrastructure that expands access and opportunity for all. Guided by a culture of collaboration, curiosity, and purpose, Cross River has been named one of American Banker's Best Places to Work in Fintech year after year. Whether you're designing code, solving regulatory puzzles, or developing strategy, you'll join a team where innovation and integrity drive everything we do - and where your work helps shape the future of finance.
What We're Looking For
Cross River is entering a new era of fintech infrastructure. As a pioneer in Banking-as-a‑Service and embedded finance, we're evolving from an inbound engine to a proactive, market‑shaping GTM motion. Product Marketing is at the center of this transformation, defining how we position, differentiate, and scale our technology for leading fintechs, platforms, and enterprises.
Cross River builds the infrastructure behind the world's most innovative financial products.
Our mission is simple: to build the financial infrastructure that expands access and opportunity for all.
Whether you're designing code, solving regulatory puzzles, or developing strategy, you'll join a team where innovation and integrity drive everything we do - and where your work helps shape the future of finance.
to build the financial infrastructure that expands access and opportunity for all.

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This listing is sourced directly from Cross River's careers page and normalized into a canonical job model.