New Balance

New Balance

Global Lifestyle PR Manager

Boston, MA Headquarters - (NB) · Part-time

Sponsorship not specified$100k-$129kDetected 5 days ago
SparkLeadershipCommunication

About the role

  • We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged.
  • We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
  • The ideal candidate is deeply immersed in sneaker, fashion and cultural ecosystems, with strong instincts for what is driving relevance and conversation globally.

Responsibilities

  • Develop and lead integrated PR strategies that position New Balance at the forefront of global culture.
  • Partner with regional teams to activate ideas in ways that feel locally authentic and globally connected.
  • Shape and elevate narratives that connect sport, design and culture in meaningful ways.
  • Lead communications for key product launches, collaborations and cultural moments.
  • Develop culturally resonant storytelling strategies that move beyond product launches to create meaningful brand heat and conversation.
  • Concept and oversee PR-driven experiences and events that spark conversation and create lasting impact.
  • Guide agency partners with clarity and creative ambition, ensuring work is both strategically sound and culturally relevant.
  • Maintain high standards across execution, timelines and budgets.
  • Design thoughtful, intentional product seeding strategies that place New Balance at the center of influential communities.
  • This model will help us enhance our culture while continuing to maintain elements of flexibility.

Requirements

  • 5-7+ years of experience in lifestyle, footwear or culturally-driven brand communications.
  • Strong understanding of global sneaker, fashion and streetwear ecosystems, contemporary culture and the communities influencing them.
  • Proven ability to translate cultural insight into compelling narratives and impactful earned media.

Nice to have

  • Bachelor's degree in Marketing, Communications or related field (preferred).

Compensation

  • $100,200.00 - $129,300.00 - $158,400.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Benefits

  • Represent the brand externally, building strong media relationships and driving high-quality coverage.
  • Regular Associate Benefits
  • New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K.
  • You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.
  • Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
  • Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
  • Flexible Work Schedule

Company info

  • Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
  • The Global Lifestyle PR Manager plays a critical role in shaping how New Balance shows up at the intersection of sport and culture. This individual will drive brand heat, cultural relevance, and earned influence through bold, strategic storytelling and media engagement. The ideal candidate is deeply immersed in sneaker, fashion and cultural ecosystems, with strong instincts for what is driving relevance and conversation globally.
  • Leading global PR initiatives across lifestyle, fashion, street, and sneaker culture, you will build meaningful relationships with influential media, creatives and tastemakers, while delivering standout campaigns spanning product launches, collaborations, and ambassador partnerships.
  • Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world.
  • The Global Lifestyle PR Manager plays a critical role in shaping how New Balance shows up at the intersection of sport and culture.
  • This individual will drive brand heat, cultural relevance, and earned influence through bold, strategic storytelling and media engagement.
  • Working in close partnership with internal and external teams, you will translate innovation, heritage and design into culturally resonant narratives that move the brand forward-ensuring New Balance remains both globally consistent and locally relevant.
  • Cultural Strategy & Global Alignment
  • Storytelling & Brand Expression
  • Identify and cultivate relationships with emerging cultural voices, creatives, stylists, tastemakers and next-generation media shaping the future of lifestyle culture.
  • Agency & Partner Leadership
  • Seeding & Cultural Visibility
  • Cultivate relationships with talent, creatives and emerging voices who shape culture today.
  • Deep fluency in sneaker, streetwear and fashion culture, with a strong point of view on design, trends and the communities driving what's next.

Equal opportunity

  • Employer
  • New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.
  • Equal Opportunity Employer
Apply directly at New Balance →Create a free account for alerts like thisView New Balance immigration profile

This listing is sourced directly from New Balance's careers page and normalized into a canonical job model.