WP Engine

Content Writer, Associate

Austin

Sponsorship not specified$52k-$72kDetected 8 hours ago

SEOContent MarketingWritingGoogle AnalyticsAuditingHRISWordPressResearchMentoring

About the role

You will take full ownership of content pieces, guiding them from initial concept through to fruition.
Second, you will act as a "Content Gardener," leading a data-informed library optimization program.
You'll learn to blend compelling storytelling with data, utilizing AI-powered workflows, performance analytics, and organic keyword research to keep our library razor-sharp and perfectly aligned with our latest product innovations.

Own specific content pieces from initial brief and research through to final publication and performance tracking.
Partner with senior strategists and subject-matter experts to create high-quality blogs, ebooks, newsletters, web pages, social media, and other marketing content that make complex tech topics engaging and relatable.
Create and update organic-first content assets that directly support the team's broader traffic and lead-generation goals.
Create and activate a reliable routine for updating our content library based on performance data, product updates, and marketing priorities.

Basic familiarity with Google Analytics, YouTube, Reddit, LinkedIn, Search Console, and the WordPress ecosystem.
Desired Outcomes & Measures
Accelerated Strategic Velocity: Successfully integrate into the team workflow, collaborating with senior strategists to co-publish a steady stream of high-impact, story-driven content pieces.
Target Starting Base

WP Engine's innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily.
Learn more at wpengine.com.
What is Cool About this Job
Data-Informed Library Optimization
Strong, adaptive storytelling and editing skills with a sharp eye for brand voice, narrative flow, and tone.
A high curiosity for leveraging modern AI tools to enhance your creative workflow.
Exposure to or a strong interest in SEO fundamentals and modern digital marketing tools.

We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role.
The estimated base salary range for this position is as listed above.
Some roles may also be eligible for overtime pay.
Our salary ranges are determined by job role and responsibilities and level.
The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process.
Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.

Champion the health of our existing content library by proactively identifying high-potential assets to refresh, pivot, or expand.
Medical, dental, vision, and life insurance plans with choice and flexibility.
401(k) with a 4% company match and Company HSA contributions ($750 individual / $1,500 family).
Generous PTO, 10 paid holidays, 4 company wellness days, and 1 floating holiday.
$500 one-time home office setup stipend.
Perks & Benefits (US)
Fertility and IVF drug coverage included.

al employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protect

This listing is sourced directly from WP Engine's careers page and normalized into a canonical job model.