REP Fitness

Integrated Marketing Director

Westminster, CO · Director

Sponsorship not specifiedDetected 22 days ago

Content MarketingCustomer SuccessCustomer SupportLeadership

About the role

This leader will transform brand priorities, product launches, partnerships, consumer insights and performance data into a cohesive content engine that scales the business.
This role will be a key part of our strategy to become the most influential omni-channel strength brand in the world by serving as the connective hub across the marketing organization.
They will do this by ensuring every consumer touchpoint (eComm, commercial, retail, partnerships, social, PR, activations etc) works together to tell a consistent and compelling REP brand experience.

We drive momentum; if there is an opportunity to make us better, we want to hear it
Develop and maintain a cohesive brand narrative that connects REP's equipment, apparel, and nutrition businesses into a unified consumer experience.
Build content strategies that support the entire customer journey-from awareness and consideration through conversion, retention, and advocacy.
Develop strategies that transform product innovation, training expertise, nutrition science, customer success stories, and athlete partnerships into compelling storytelling.

Ensure all content reflects REP's brand positioning, voice, values, and strategic priorities.
Identify emerging trends, cultural moments, platform shifts, and consumer insights to keep REP relevant and differentiated.
Establish content quality standards, approval processes, and governance frameworks that ensure excellence at scale.

Own the integrated global content strategy across all owned and earned channels ensuring alignment with annual business objectives and growth targets with both global & regional teams

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events.
REP was established in 2012 by two brothers who shared a deep passion for fitness.
With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World.
We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities.
5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment.
Our team works out together, and we regularly invite fitness superstars to join us.

We empathize with our customers; understand the ' why' behind every decision we make
We don't let perfect get in the way of good; we are better today than we were yesterday
At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team.
We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours.

This listing is sourced directly from REP Fitness's careers page and normalized into a canonical job model.