Cubist

Product Marketing Lead

USA

Sponsorship not specifiedDetected 30 days ago

Agentic AISEOContent MarketingGrowth MarketingCustomer SuccessResearchLeadership

About the role

You will be responsible for establishing marketing as a core function and shaping how we reach, educate, and engage institutional buyers.
As the function grows, you'll help shape where we invest next and what the future marketing team should look like.

Design and execute demand generation programs that drive qualified pipeline for the BD team across both inbound and account-based motions.
Partner closely with BD on account-based campaigns targeting priority institutional accounts.
Build technical marketing collateral including one-pagers, case studies, website copy and collateral that BD can deploy in active deals.
Build and nurture analyst and press relationships that shape how the category is defined and how Cubist is perceived within it.
Drive Cubist's voice and strategy across digital channels including website, GEO/SEO, paid acquisition, and social presence on LinkedIn and X.

8+ years in B2B product marketing, content marketing, and/or growth marketing roles, ideally at crypto infrastructure, fintech, or developer-facing B2B companies.

Cubist builds the infrastructure layer that enables institutions to securely operate and scale digital asset products.
Our developer platform protects the keys, logic, and workflows behind trading, payments, stablecoins, AI agents, crypto protocols, and more.
For the last four years, Cubist has grown through technical depth and strong execution.
We've built deep relationships with a small number of highly sophisticated customers, maintained exceptional retention, and established a strong position in parts of the market that are notoriously difficult to penetrate.
At the same time, many people who should know us don't.
We are often underrepresented in many of the conversations and market narratives where we belong.
This is your opportunity.
This role is not about creating a market where none exists or generating interest in an unproven product.
It's about helping the right customers discover, understand, and trust a platform that already supports critical infrastructure like MetaMask's agentic stack, Avalanche's Core wallet, and Lombard's Bitcoin bridge.
As Cubist's first dedicated marketing hire, you'll have the opportunity to translate product and customer success into broader awareness and adoption.
You want to be the first marketing hire at a high-leverage company, not the tenth at an established one.
You are comfortable working around ambiguity and have high agency for growth.

This listing is sourced directly from Cubist's careers page and normalized into a canonical job model.