Spotify

Manager, Growth Creative Strategy & Optimization - Markets & Subscribers

New York, NY

Sponsorship not specified$95k-$135kDetected 69 days ago

AlgorithmsGrowth MarketingPerformance Marketing

About the role

We're the Markets & Subscribers business unit, a truly cross-functional team focused on finding future listeners, wherever and whoever they may be.
For this role, you can be within the North Americas region as long as we have a work location. - This team operates within the Eastern Standard time zone for collaboration.
These ranges may be modified in the future.

Responsibilities

Lead end-to-end creative development for Paid Social (Meta, TikTok, Snapchat), Google (Demand Gen, Google App Campaigns), CTV, and lifecycle marketing channels from brief through final asset delivery, ensuring all creative is on-brand and optimized for conversion
Build and maintain a creative review framework that defines who reviews what, at which stage, and against which criteria, creating clarity and consistency across teams
Advocate for creative quality, going beyond brand guideline compliance to support work that is compelling, differentiated, and built to perform
Develop a POV on creative volume and testing - how much creative is needed, what should be tested, and what is driving impact vs. generating noise
Identify and implement automation and AI tools across the creative workflow, establishing a clear framework for where and when they should be used vs. where human creative judgment is essential
Collaborate with media buyers and growth managers to ensure creative is aligned with investment strategy, platform algorithms, and audience targeting
We work collaboratively, combining marketing, insights, product development, design, and engineering expertise to grow Spotify's subscribers and monthly active users in both new and existing markets across the globe.
Spotify is looking for a Manager, Growth Creative Strategy & Optimization to own the full creative process across performance and lifecycle marketing.
The ideal person for this role has a strong background in DR creative, is fluent in creative testing and optimization, and can manage end-to-end creative production while translating data into actionable creative strategies.

Requirements

You have 5+ years of experience in performance creative, growth marketing, or a related creative strategy role, ideally within a consumer tech or media brand
You are familiar with platform-specific creative specs and best practices across Meta, TikTok, Snapchat, and Google
You are comfortable working with data and can interpret creative metrics and contribute to a test-and-learn framework with a clear point of view
You are an effective communicator who can translate performance data into creative direction and influence cross-functional stakeholders
You have experience with creative automation or DCO platforms (e.g., Smartly, Celtra)
You are detail-oriented, results-driven, and open-minded, with a willingness to stay close to the work
You have a passion for music and audio - you're a Spotify listener first
You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what's playing in your headphones.

Compensation

Build an annual creative roadmap of themes, priorities, and focus areas that aligns both teams around a shared creative strategy and reduces reactive production

Company info

Join us and you'll be part of a dynamic team taking acquisition, activation, and business growth at Spotify to the next level.

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This listing is sourced directly from Spotify's careers page and normalized into a canonical job model.