labx
Conversion Rate Optimization Manager
Toronto, Ontario, Canada
Sponsorship not specifiedDetected 20 days ago
HTMLCSSData AnalysisData VisualizationA/B TestingUX ResearchWireframingProject ManagementEmail MarketingGoogle AnalyticsRecruitingHRResearchExperimental DesignLeadershipOrganizational Skills
About the role
- Plan, execute, and analyze A/B and multivariate tests across landing pages, subscription funnels, email campaigns, and digital content to continuously improve conversion rates.
- Investigate and resolve data and reporting issues; ensure data integrity and consistency across platforms and reporting outputs.
- Ensure timeline and delivery commitments are tightly managed and aligned with reporting or project deliverables; communicate progress and blockers proactively to stakeholders.
Responsibilities
- Work with key stakeholders across the organization spanning development, operations, product management, marketing, and business analytics to build and execute CRO projects across multiple products and digital touchpoints.
- Partner with stakeholders and the leadership team to identify strategic opportunities for the design, development, and implementation of new digital solutions or enhancements to existing platforms.
- Data first approach - gather, interpret, and translate analytics into clear, actionable recommendations that influence product and marketing decisions with end goals of increasing revenue, acquiring new audience, or generating leads
- Analyze the interaction between the performance of internal features vs. external influence, help sift signal from noise to support decision-making at all levels of the organization.
- Apply UI/UX best practices and user behavior insights (heatmaps, session recordings, user testing) to identify friction points in conversion flows and develop hypotheses for testing.
- develop and maintain scorecard and dashboard requirements and specifications.
- Execute ad hoc reporting and analytics requests from across the business; develop and maintain scorecard and dashboard requirements and specifications.
Requirements
- Post-secondary degree or diploma in Marketing, Data Analytics, Computer Science, Business, or a related field.
- 3-5 years of experience in a CRO, digital analytics, product management, or UX-focused role
- experience in a media, publishing, or subscription-based business is an asset.
- Strong working knowledge of UI/UX principles
- Experience & Skills:
- Deep experience with A/B testing platforms (VWO, Google Optimize, Optimizely)
- Working knowledge of HTML/CSS and a general comfort with web technology
- ability to communicate effectively with developers without needing to write production code.
- Experience with BI and reporting tools and a track record of building self-serve dashboards that reduce ad hoc reporting burden on the team.
- Demonstrated ability to design and execute A/B and multivariate tests, interpret results with statistical confidence, and communicate findings clearly to non-technical audiences.
- A solid understanding of principles of experimental design (random vs. non-random sampling, confounding variables)
- comfortable reviewing wireframes, identifying usability issues, and collaborating with design and development teams on solutions.
- Proven ability to build and present dashboards and reports for senior stakeholders
- comfortable operating in a cross-functional environment and influencing without direct authority.
- Highly organized with strong project management skills
- able to manage multiple concurrent workstreams, meet deadlines, and maintain clear documentation.
Skills
- Proficiency in web analytics tools (Google Analytics 4) and data visualization platforms (Looker, Tableau, Power BI, Google Data Studio).
- Proficiency with Google Tag Manager considered an asset.
- Familiarity with user behavior and UX research tools (Hotjar, CrazyEgg).
- Fluent with workflow software (Lucid chart, Miro)
- Application Procedure:
- This position is remotely based and is open to all eligible candidates in Canada.
- Preference may give to candidates in the Eastern or Central time zone.
- This job posting is for a current vacancy.
- LabX Media Group is an enthusiastic equal opportunity employer that values diversity, equity, and inclusion.
- Reasonable accommodation is available for qualified individuals with disabilities, upon request when contacted for an interview.
- Only those candidates selected for an interview will be contacted.
Company info
- LabX Media Group is a leading worldwide science publishing company that delivers meaningful industry content and integrated marketing solutions for the scientific community.
- LabX Media Group's brands and product solutions deliver trusted, timely and deep information across print and digital products to empower our customers and advance their research.
- We are looking for a Conversion Rate Optimization Manager to join our team!
- As part of the Marketing team, the Conversion Rate Optimization Manager will bridge data, analytics, and user experience to drive measurable improvements across our digital.
Equal opportunity
- equal opportunity employer that values diversity, equity, and inclusion.
This listing is sourced directly from labx's careers page and normalized into a canonical job model.