Pair Eyewear
Paid Search/SEO Manager
Remote (US) · Director
Sponsorship not specified$90k-$110kDetected 80 days ago
Full-Stack DevelopmentData VisualizationSEOSEMGoogle AdsContent MarketingCadence
About the role
- There will be a strong emphasis on the analytical side: hitting customer acquisition cost targets, evaluating attribution, and understanding search's incremental contribution within the broader media mix.
- This role will report to our Director of Growth.
- You'll be our in-house expert across Google Ads, Microsoft Ads and organic search strategy.
Responsibilities
- Own strategy, execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads (Shopping, Search, Performance Max, YouTube, Demand Gen)
- Manage and allocate a multi-million dollar search budget to hit customer acquisition cost targets
- Build and maintain a rigorous testing cadence around keywords, bidding strategies, ad copy & landing pages
- Own feed management and segmentation opportunities
- Own organic search strategy across technical SEO, on-page optimization, and content
- Develop and execute a content strategy targeting high-intent keywords across the eyewear space
- Build and manage a link acquisition program to grow domain authority over time
- Partner with the data & analytics team to build reporting in Looker and ensure search data (paid + organic) integrates cleanly into our internal views
- Collaborate with the creative team to align search messaging & asset evaluation across our campaigns
- Pair Eyewear is seeking a Paid Search/SEO Manager to own the full search channel from campaign architecture, keyword strategy, and bid management across Search, Shopping, and Performance Max, to ad copy testing, feed optimization, and conversion tracking.
Requirements
- 6+ years of hands-on experience in paid search and SEO, ideally within DTC or e-commerce
- Strong understanding of incrementality, attribution, and how paid and organic search fit into a broader media mix
Nice to have
- Experience with subscription or membership products
- Background managing search for licensed partnerships or co-branded collaborations
- Familiarity with weekly or high-cadence product drop environments
- Experience with both brand and performance search strategies
- Experience leveraging AI tools to accelerate testing velocity and workflow efficiency
- Free eyewear (plus discounts for family and friends)
- These considerations can cause your compensation to vary.
- Additionally, this role might be eligible for discretionary short-term and long-term incentives.
Compensation
- Experience managing $3M+ in annual search spend with demonstrable efficiency gains
Benefits
- Health, vision and dental insurance
- Generous vacation policies
- Competitive salaries with equity opportunities
- Retirement savings plan options
Company info
- At Pair Eyewear, we believe in placing our people at the center of everything we do.
- We are dedicated to fostering a joyful and dynamic workplace, providing our employees with an environment where they can thrive and make a meaningful impact.
Visa & Work Authorization
- e consideration for employment and will not be discriminated against on the basis of actual or perceived age, ancestry, citizenship, color, disability, familial status, family responsibilities, gender identity/expression
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