Darkroom

Darkroom

Paid Social Manager - Talent Pool

New York

Sponsorship not specifiedDetected 121 days ago
Data AnalysisMeta AdsGrowth MarketingForecastingResearchLeadership

About the role

  • We're looking for someone deeply experienced in Meta direct response advertising, with a strong track record of selling products through paid social and a sharp understanding of short-form video creative.
  • Please note that we're not actively hiring for this role at the moment.

Responsibilities

  • Plan, develop, and implement comprehensive paid media strategies primarily focused on Paid Social to increase brand visibility and recognition and drive new user acquisition and leads via paid media campaigns.
  • Manage between 5-10 Paid Media accounts (including but not limited to: Meta Ads, TikTok Pinterest, and other social platforms like Twitter and TikTok) on behalf of Darkroom clients, with aggregate monthly spends ranging between $80,000 - $3M.
  • Utilize Platform Ad Managers, third-party reporting tools, andAI to develop insights and action items intended to increase our clients' revenues month-over-month and solve for attribution.
  • Implement real-time, proactive, and reactionary ad-buying decisions across multiple platforms in response to up-or-down trends happening on ads platforms (you will be in ad platforms daily).
  • Preemptively develop quarterly strategies for clientele based on perceived success metrics, ad spends, YoY performance metrics, and projections.
  • Deep dive into competitor research, industry knowns, and brand identity to manage client expectations and continually brainstorm new marketing initiatives, creative assets, copy, and review after results.
  • Understand client needs for success and preemptively deliver projections and forecasts that latter into client quarterly strategy.

Requirements

  • 5+ years minimum managing paid social advertising for growing clients in the consumer space spending over $400k+ minimum monthly aggregate spend.
  • Expertise in creative consultation for successful Paid Social Ads that convert
  • Experience with all core e-commerce revenue drivers, reporting on metrics that actually matter (CPA, CAC, iROAS, aMER, TSR, CTR, Hold Rate)

Skills

  • Religious mastery of important KPIs like CPA, CAC, iROAS, nCAC, MER, aMER, CTR, TSR, and Hold Rate.
  • Understand industry-wide benchmarks throughout all steps in the e-commerce marketing funnel.
  • Understand full-funnel marketing strategies to ensure new customer acquisition is healthy within the broader e-commerce equation.
  • Willingness and openness to learn and understand e-commerce P&Ls with a comfortability engaging with financial metrics.
  • Equal Opportunity Statement
  • We also consider qualified applicants regardless of criminal histories, consistent with legal requirements

Benefits

  • Company-sponsored medical, dental, and vision coverage.
  • Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.
  • Flexible parental leave to support new parents during this important transition.

Company info

  • Many roles are fully remote.
  • Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time.
  • Hub locations include the Brazil and Spain.
  • Conduct thorough brand and website audits to understand our clients' key value propositions, core products, and brand aesthetics and identify opportunities to successfully market them and make them stand out in the marketplace.
  • Obsession with short form creative and direct response creative to convert customers - how to best sell a product, how to best construct a hook, how to best guide a client on how their advertising dollars should be spent behind winning creatives.
  • Rebooting is part of the work.

Equal opportunity

  • Statement
  • Darkroom is an equal opportunity workplace-we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements
  • Darkroom is an equal opportunity workplace-we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

Visa & Work Authorization

  • oyment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status
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This listing is sourced directly from Darkroom's careers page and normalized into a canonical job model.