Vermont Information Processing

Associate Product Marketer

Remote-United States · Contract

Sponsorship not specified$70k-$90kDetected 5 days ago

Content MarketingHubSpotSalesCommunicationWriting

About the role

You will be joining a growing Product Marketing team, meaning you won't just be executing, you will be a foundational pillar of our Go-To-Market (GTM) engine.
In this role, you will get your hands on a vast, market-leading product portfolio.
If you are an ambitious, revenue-minded marketer looking for a role with high visibility, true product ownership, and growth potential, this is it.

Support the development of positioning and messaging for VIP's product portfolio, including AI-driven features, supplier tools, and distributor solutions
Create sales enablement content - battlecards, objection handling, feature one-pagers that help reps win competitive deals
Maintain VIP's competitive intelligence library - tracking competitor moves, pricing changes, and market positioning
Support the development of case studies, testimonials, and ROI calculators that help buyers justify purchase decisions
Partner with demand gen to develop campaign messaging for product-led campaigns
Work with the design team to direct web page design and web copy that is designed to convert visitors to the demand gen funnel.
Write customer newsletters, blogs, white papers, and other lead-gen content as

Bachelor's degree in marketing, business, communications, or related field
Experience automating workflows and leveraging AI to streamline GTM processes is a major plus. Familiarity with HubSpot (Marketing Hub, Sales Hub) is highly preferred.
Sales cycle length reduction attributed to improved enablement materials
Product adoption rates following launches supported by PMM content
Win rate improvement in competitive deals where battlecards are deployed
Pipeline contribution from product-led campaigns
Content engagement metrics - battlecard usage, one-pager downloads, sales tool adoption

Execute product launch plans in partnership with the Senior Product Marketer, demand gen, and product teams
Conduct win/loss analysis and customer interviews to surface insights that sharpen messaging and improve conversion
Excellent writing and grammar skills
2+ years of full time product marketing, content marketing, or sales enablement experience in B2B SaaS (this does not include college internships)
Strong writing skills with the ability to translate technical features into buyer-facing value
Analytical mindset - comfortable using data to test messaging and measure launch performance
Experience working cross-functionally with product, sales, and marketing teams
Familiarity with the beverage alcohol industry or three-tier distribution a plus

$70,000-$90,000/year
Compensation is based on a variety of factors including skills, experience, and industry background.

This listing is sourced directly from Vermont Information Processing's careers page and normalized into a canonical job model.