Anrok
Lifecycle and Customer Marketing Manager
San Francisco
Sponsorship not specifiedDetected 6 days ago
A/B TestingProject ManagementEmail MarketingHubSpotAccount ManagementOutbound SalesAuditingOnboardingCommunicationCollaboration
About the role
- As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 20+ US states and many countries worldwide.
- Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end-to-end.
- This role is critical to nurturing and converting prospects, and driving customer engagement, retention, and expansion through strategic marketing programs.
Responsibilities
- Own lifecycle marketing strategy and execution, including auditing current campaigns, aligning cross-functional stakeholders on A/B test roadmaps, executing tests, and reporting on performance.
- Co-own customer retention by working with sales activation and account management teams to map ideal customer onboarding journeys, identify pain points and opportunities, own improvement roadmaps, and project manage cross-team implementations.
- Own HubSpot as the primary marketing automation platform, designing email campaigns, building workflows, and managing customer segmentation.
- Align cross-functional teams on customer segments and maintain differentiated communication strategies for each segment.
- Own our online community presence with platforms such as G2 to help grow our total reviews and improve our rating/score.
Requirements
- 5+ years of B2B SaaS marketing experience with focus on lifecycle marketing, customer marketing, or growth marketing.
- Hands-on experience with HubSpot including segmentation, automation, A/B testing, and performance analytics.
Skills
- 40% of Forbes Top 50 AI companies
- 20% of Forbes Top 100 Cloud companies
- Top companies like Notion, Anthropic, and Cursor
Compensation
- Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
- Annual team off-sites and in-person opportunities around our growing Anrok hubs.
Benefits
- The equity upside of an early-stage startup with the product-market fit of a later-stage company.
- Medical, dental, and vision insurance covered 100%.
- One Medical membership covered, flexible sick benefits, and more.
- Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
- Home office setup stipend to ensure you have the equipment you need to thrive at work.
- Co-develop comprehensive customer marketing programs to drive engagement and advocacy, including educational webinars, community events, case study development, referral campaigns, and customer recognition initiatives.
Company info
- Develop outbound marketing programs to engage prospective customers with targeted messages based on their engagement with our website and marketing materials as well as in collaboration with sales AEs.
- Create customer-centric content and advocacy programs that turn satisfied customers into brand advocates and drive organic growth.
- At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs - San Francisco, New York City, and Salt Lake City where we collaborate in-person 3 days per week.
This listing is sourced directly from Anrok's careers page and normalized into a canonical job model.