Green Thumb

Regional Retail Marketing Manager, IL

Chicago, Illinois, United States

Sponsorship not specified$85k-$105kDetected 14 hours ago

ReactGrowth Marketing

About the role

driving net new customer acquisition and retaining and growing the customers we already have.
Illinois is the initial geographic focus of this role; as GTI's regional marketing model evolves, this person's scope may expand to include additional markets.
This is a central team individual contributor role reporting to the Retail Brand Director, sitting at the intersection of brand, performance, and field execution.

Build and maintain an Illinois activation calendar that aligns cross-functional workstreams around a coherent market strategy
Lead implementation of Illinois campaigns in partnership with Paid Media, Loyalty, eCommerce, Retail Operations, and Local Marketing teams, owning the through-line from concept to execution
Brief partner teams clearly, track deliverables, and resolve blockers to keep initiatives on schedule
React quickly to performance signals, scaling what is working, pausing what is not, and proposing adjustments to partner teams with clear rationale

4-6+ years of experience in retail marketing, growth marketing, or a closely related field, ideally with exposure to both acquisition and retention/loyalty
Demonstrated ability to move from concept to execution: you can write a brief, align stakeholders, and see a campaign through to launch
Comfort working across multiple marketing channels simultaneously (paid, organic, email/loyalty, in-person) and synthesizing them into a coherent market plan
Self-starter who operates with a high degree of autonomy and thrives without a lot of top-down direction
Cannabis industry experience is not required
comfort operating in a regulated, fast-moving environment is
Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must be a minimum of 21 years of age
Must be approved b y state badging agency to work in cannabis industry

The pay range is competitive and based on experience, qualifications, and/or location of the role.

The role spans the full customer lifecycle: driving net new customer acquisition and retaining and growing the customers we already have.

This listing is sourced directly from Green Thumb's careers page and normalized into a canonical job model.