REP Fitness

B2B Marketing Manager

Westminster, CO

Sponsorship not specifiedDetected 15 days ago

SEOBrand StrategyHubSpotCRMSalesLead GenerationCustomer SupportLeadershipCollaboration

About the role

This is both a strategic and execution-oriented role.
The ideal candidate is a strategic B2B marketing leader with a proven track record in demand generation and integrated marketing - someone who combines high-level strategic thinking with hands-on execution in digital marketing and emerging technologies.
Essential Functions: Include the following.

We drive momentum; if there is an opportunity to make us better, we want to hear it
Partner with creative team and the retail store Director to ensure overarching brand campaigns and brand standards are met in-store.
You will build and execute scalable, segmented go-to-market plans in close partnership with Sales, Marketing, eCom, and Sales Ops teams, supporting pipeline growth and full-funnel adoption across multiple verticals.
The goal is to drive virtual consultations and/or in-showroom traffic.
Build segmented go-to-market plans with Sales, identify vertical priorities, and align to demand generation KPIs.
Inform quarterly lead volume and pipeline targets with Sales leadership; track progress and adjust tactics proactively when trending below goal
Partner with retail team to build yearly activation calendar supported by promotions, events, and other initiatives.
Own REP's paid B2B media strategy - manage the external agency across Meta, Google, and other channels; set strategy & brief campaigns that align with commercial and overarching brand priorities, review performance against defined KPIs, and hold the agency accountable for results
Inform SEO strategy and digital lead generation for commercial and retail / showroom audiences - keyword opportunities, content support, and conversion optimization
Leverage data to provide recommendations for the Ecom team to optimize key landing pages and form submission

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events.
REP was established in 2012 by two brothers who shared a deep passion for fitness.
With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World.
We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities.
5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment.
Our team works out together, and we regularly invite fitness superstars to join us.

We empathize with our customers; understand the ' why' behind every decision we make
We don't let perfect get in the way of good; we are better today than we were yesterday
At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team.

This listing is sourced directly from REP Fitness's careers page and normalized into a canonical job model.