PMs for Hire

Field Marketing Manager

San Francisco, CA | New York City, NY

H1B sponsorship available$255k-$320kDetected 27 days ago

NLPProject ManagementHubSpotSalesforceMarketoLogisticsResearchLeadershipCommunicationCollaboration

About the role

You will be responsible for the full program lifecycle - from strategy and sales alignment through execution and pipeline attribution.
Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration
Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics

Own the end-to-end strategy, planning, and execution of field events across North America - including executive dinners, roundtables, workshops, regional conferences, and roadshows
Build and manage a regional field marketing calendar in close coordination with sales leadership and demand generation
Manage sponsorships, venue relationships, speakers, and third-party event investments end to end
Drive measurable pipeline and revenue impact from every program - own pipeline targets tied to field marketing in North America
Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up
Work hand-in-hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts
Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets

A proven track record of driving pipeline through field programs - you think in terms of pipeline and revenue, not just attendance
Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously
Comfort with the event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar)
Years of experience required will correlate with the internal job level requirements for the position

7+ years of field marketing or event marketing experience in B2B SaaS. experience at a late-stage technology startup or hyper-growth public technology company is required
Experience at a high-growth startup or scale-up where speed and resourcefulness are table stakes
Experience supporting enterprise and strategic sales segments with high-touch, executive-level programs
Role-specific policy: For this role, we expect staff to be able to work from our San Francisco or New York office at least once a month for cross-functional stakeholder engagement.
Additionally, this role will require up to 40% travel for events and customer engagements.
Deadline to apply: None.
Applications will be reviewed on a rolling basis.

$255,000 - $320,000 USD
Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
However, some roles may require more time in our offices.
Applications will be reviewed on a rolling basis.
The annual compensation range for this role is listed below.

Minimum education: Bachelor's degree or an equivalent combination of education, training, and/or experience

We are seeking self-starters who thrive in a fast-paced environment, can operate independently with minimal oversight, and have a proven track record of building and executing impactful field programs that move the needle for sales.

However, we aren't able to successfully sponsor visas for every role and every candidate.
But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
We do sponsor visas!

This listing is sourced directly from PMs for Hire's careers page and normalized into a canonical job model.