Western Digital

Head of Global Social Media

Irvine, CA, United States

Sponsorship not specifiedDetected 22 days ago

Cloud PlatformsGoogle AnalyticsVendor ManagementVoIPAR/VRLeadershipCommunication

About the role

It's real systems, at real scale, people solving some of the hardest challenges in technology today.
Join us and let's shape the future of data.
This role is a key steward of WD's brand voice and visual identity across every social channel, ensuring consistency while advancing brand recognition globally.

Lead, mentor, and develop a team of several social media managers across platforms and/or regions
Set clear priorities, allocate workload, and build team capability to execute against the global social strategy
Build programs spanning the full funnel: awareness, thought leadership, executive visibility, and product marketing
Drive innovation in AI-powered content creation, workflow automation, and performance optimization to enable faster, smarter, and more scalable global content production.
Partner with Brand and Creative teams to ensure every asset reinforces WD's brand guidelines, even as content scales across regions and platforms
Drive measurable growth in brand recognition and share of voice within key technology and AI infrastructure conversations
Train and guide the team, regional partners, and agencies on brand standards to maintain consistency at scale
Serve as the central social lead across integrated marketing campaigns, translating objectives into activation plans
Partner with PR and Corporate Communications to support reputation management, executive visibility, and rapid response communications across social platforms.
Partner with Executive Communications and Corporate Communications to build distinctive executive thought leadership platforms, translating business strategy into compelling social narratives that increase executive visibility and corporate reputation.

Every interaction, every model, every system generates data that must be stored, managed, and made accessible over time.

Bachelor's degree in Marketing, Communications, Business, or related field
8-12+ years in social media, digital marketing, or brand marketing
5+ years leading global programs and managing teams, ideally in tech, SaaS, hardware, or B2B
Demonstrated ability to influence and advise senior executives, balancing strategic counsel with hands-on execution in a fast-paced, global organization.
Demonstrated experience enforcing brand guidelines at scale across global teams and channels
Deep platform expertise (LinkedIn, YouTube, X, Instagram) and fluency in campaign management and ABM strategy
Proficiency with social management/analytics tools (Sprout Social, Meltwater, Google Analytics)
Hands-on familiarity with AI-powered content creation and editing tools

Serve as the global gatekeeper for brand standards across all social channels - voice, tone, visual identity, and messaging consistency
Own the global editorial calendar and publishing governance
Coordinate with regional agencies on localization, translation, and country-specific channels
Define KPI frameworks connecting social performance to business outcomes (follower growth, engagement, share of voice, brand recognition)

The salary range is what we believe to be the range of possible compensation for this role at the time of this posting.
We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York.
This range may be modified in the future.
If your position is non-exempt, you are eligible for overtime pay pursuant to company policy and applicable laws. You may also be eligible for shift differential pay, depending on the shift to which you are assigned.
You will be eligible to be considered for bonuses under either WD's Short Term Incentive Plan ("STI Plan") or the Sales Incentive Plan ("SIP") which provides incentive awards based on Company and individual performance, depending on your role and your performance.

Guide the team's development of social-first content (executive thought leadership, video, campaign assets, customer stories, event coverage) in partnership with content, creative, and comms teams

This listing is sourced directly from Western Digital's careers page and normalized into a canonical job model.