Bryson Gillette
Creative Director - Video (L.A. or D.C.) - Full-time, Freelance, or Contractor
Los Angeles, CA · Director · Contract
Sponsorship not specified$90k-$125kDetected 22 days ago
Data VisualizationMotion DesignMeta AdsStrategic CommunicationsGoogle AnalyticsCommunicationAdaptability
About the role
- Come work with us and you'll learn a lot, make an impact, and have fun doing it.
Responsibilities
- Strategic Oversight & Systemization Lead end-to-end creative development across formats - from longer-form storytelling to short-form "cut downs" (social, Reels, TikToks, YouTube Shorts).
- Bridge strategy and production: translate campaign goals into creative briefs, provide clear direction to editors and motion designers, and ensure every asset supports broader campaign objectives.
- Manage external creative partners - from production crews to freelance editors - ensuring quality, efficiency, and alignment with client goals.
- Collaborate closely with paid media strategists to align creative direction with targeting, budget, and performance goals.
- Design and evaluate A/B and multivariate creative tests.
- Partner with clients and internal teams to connect creative performance to campaign objectives and ROI.
- Build or maintain performance dashboards to track creative outcomes and report learnings across clients.
- Deep understanding of social and paid media performance metrics - and the ability to interpret results and optimize creative accordingly.
- translate campaign goals into creative briefs, provide clear direction to editors and motion designers, and ensure every asset supports broader campaign objectives.
Requirements
- You are a smart, kind, friendly individual who works hard and well with others.
- You are an exceptional communicator who produces excellent, strategic, and creative work, while also bringing a lot of heart to everything you do.
- Who You Are You are a smart, kind, friendly individual who works hard and well with others.
- A collaborative mindset and strong communication skills - you can translate creative ideas into strategy and strategy into visuals.
- it is not an indication that you are capped at that range once you're in the position.
Skills
- adjust scripts, visuals, and copy based on audience engagement, retention, and conversion trends.
- Stay fluent in analytics and ad platform tools and emerging creative optimization technologies.
- Experience designing and analyzing creative tests (A/B or multivariate) and iterating based on data.
- Familiarity with analytics and visualization tools (e.g., Google Analytics, Meta Ads Manager, TikTok Creative Center, Looker, Tableau).
- Curiosity, adaptability, and an instinct for spotting cultural and digital trends before they go mainstream.
- Excellent written and oral communication skills
Compensation
- Experience working on issues related to diversity, equity and inclusion, and/or social or racial justice advocacy Client relationship experience Good sense of humor Compensation & Benefits: The salary range for this position is an annual salary of $90 - 125k.
- The salary range for this position is an annual salary of $90 - 125k.
Benefits
- Bryson provides insurance coverage for employees and their dependents, which includes a PPO health plan, dental, and vision coverage.
- Bring a creative vision to new business proposals, helping to envision, design and sell overarching campaign concepts to prospective clients.
- Experience working on issues related to diversity, equity and inclusion, and/or social or racial justice advocacy
- 401(k) Plan w/ Employer Match Flexible Time-Off policy with no vacation caps, after 90 day period
Company info
- Bryson Gillette is a Los Angeles, California and Washington, D.C.-based, minority-owned, intentionally diverse communications firm.
- With expertise in strategic communications, media relations, crisis communications, and political consulting, we develop tailored strategies to help clients tackle their most pressing communications needs.
- We are a mission-driven organization that partners with companies, candidates, and individuals fighting to make the world more just, safe, healthy, and prosperous for all.
- We are also a fun, smart, collaborative group who care about the world around us and seek to make positive change at home and across the country.
- We are experts without egos and creative without control issues.
- We are an equal opportunity employer.
- We value a diverse workforce.
- We encourage applications from all qualified individuals without regard to race, ethnicity, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, and/or veteran status.
Visa & Work Authorization
- city, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, and/or veteran status
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