Rochester

Director, Graduate Marketing Strategy

Rochester - NY, USA · Director · Full-time

Sponsorship not specified$122k-$183kDetected 28 days ago

Stakeholder ManagementSEMCRMBudgetingPerformance ManagementLeadershipCommunicationCollaboration

About the role

Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability.
The Director of Graduate Marketing is a strategic leadership role responsible for designing and scaling a modern, integrated graduate enrollment marketing system across the University.
This position will report to the AVP of Marketing in central University Marketing and Communications.

This position leads portfolio-level marketing strategy, omnichannel demand generation, and full-funnel optimization to drive inquiry, application, and enrollment growth across priority graduate programs.
Develop and lead a portfolio-level graduate enrollment marketing strategy aligned to institutional growth priorities and revenue targets.
Create governance models that clarify roles across UM&C, ESO, and academic/program teams, ensuring coordinated execution.
Lead campaign planning, execution, testing, and optimization, improving performance across all stages of the funnel.
Partner with internal teams and external agencies to ensure efficiency, quality, and ROI
Working within a shared services model, the Director partners closely with Enrollment Strategy & Operations (ESO), academic leadership, the Provost's Office, and school-based teams to align strategy, infrastructure, and execution.
Align marketing efforts with ESO-owned CRM, email, and yield strategies to create seamless prospect journeys.
Partner on development of nurture architecture, drip campaigns, retargeting strategies, and yield communications.
Establish repeatable workflows and operating rhythms to support multiple programs efficiently.

Bachelor's degree in Marketing, Communications, Business Administration or related field
Masters preferred

Deep expertise in modern digital marketing and omnichannel campaign strategy required
Strong understanding of CRM systems, marketing automation, and enrollment funnels required
Exceptional leadership, communication, and stakeholder management skills
Ability to operate effectively in a matrixed, decentralized environment undergoing transformation
Proficiency with content management and social media tools.

$122,044.00 - $183,065.00
The referenced pay range represents the minimum and maximum compensation for this job.
Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

equity, leadership, integrity, openness, respect, and accountability.
The role establishes a coordinated, data-driven approach to graduate marketing-ensuring consistent messaging, efficient resource allocation, and measurable impact on enrollment and net tuition revenue.

information, marital status, military/veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected

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