USA

USA

Manager, Trade Marketing

Seattle, Washington

Sponsorship not specified$83k-$93kDetected 6 days ago
Project ManagementSalesProcurementCommunicationCollaborationPublic Speaking

About the role

  • A future where we're always looking forward.
  • Always serving up new ways to meet life's moments.
  • We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential.

Responsibilities

  • The power we create together - when we combine your strengths with ours - is unstoppable.
  • ROLE SUMMARY: As the Trade Marketing Manager at Elysian Brewing, you play a crucial role in developing and executing strategic marketing initiatives to boost brand awareness and drive sales in the competitive craft beer industry.
  • Collaborating with marketing teammates, sales teams, internal stakeholders, network distributors, and external partners and, your focus is on creating impactful trade marketing programs and activations aligned with the Elysian Brewing master brand and Elysian's family of brands.
  • Additionally, you provide vital support to the sales team, addressing additional requests such as off-cycle programming, partner programming, mobile asset, sponsorship activation and venue execution.
  • Partner with the brand team to build trade and brand activations that leverage a wide variety of sponsorships with, brands and creators, including trade assets for on/off premise, event activations and more.
  • Develop clear, cohesive brand briefs for cross-functional collaboration with the marketing org and relevant agencies. Present ideas, concepts and strategies to the Brand Team, Sales Team & relevant Anheuser-Busch stakeholders.
  • Lead procurement strategy and execution for promotional and trade merchandise for buying windows and year-round on-demand, as well as the development of new items designed to engage with the Elysian consumer.
  • We are powered by a 19,000-strong team that shares our passion to create a future with more cheers.

Requirements

  • Bachelor's Degree required.
  • 5+ years experience required with a background in marketing, trade marketing or merchandising.
  • Ability to balance the pressure of high-volume productivity with outstanding quality of work.
  • Experience in trade marketing, merchandising, e-commerce or other CPG companies.
  • For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.
  • Ability to manage a broad portfolio of activations, assets, and campaigns.
  • Proven ability to manage event and/or activation production with heavy emphasis on consumer engagement.
  • Experience managing external client teams and/or agencies, with a keen ability to drive engagement and performance.
  • Skillful at presenting information effectively and clearly; not fearful of presenting ideas or plans to a group of stakeholders or driving excitement through presenting ideas internally.
  • Creative, resourceful, attention to detail, self-motivated, and is able to handle multiple issues at once while helping contribute to a positive work environment.
  • Excellent time and project management skills, written, and verbal communications skills.

Nice to have

  • Experience working in alcoholic beverages or CPG a plus.
  • Awareness of the craft beer consumer, and adult beverage industry is a plus.

Skills

  • Execute against the brand calendar, including experiential pulse points, trade tactics, programming, and promotion.
  • Strong strategic communication internally and externally ensuring the Elysian's brands are represented as best-in-class across all channels.
  • Other duties as assigned by manager.

Compensation

  • $82,500 - $93,000, bonus eligible
  • We are powered by a 19,000-strong team that shares our passion to create a future with more cheers.
  • Develop and administer a strategic promotional plan (using trade assets and merchandise) in coordination with the overarching annual plan for the brewery and key brands.
  • Work in collaboration with Craft West's creative team and Elysian's trade agencies on the development of annual/trimester trade playbooks, messaging, overall look/feel of the brand at trade, and campaign execution, monitoring and reporting on the effectiveness and leveraging data and insights to develop creative new ideas.

Benefits

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • $82,500 - $93,000, bonus eligible

Company info

  • Michelob ULTRA.
  • Cutwater Spirits.
  • Kona Brewing Co.
  • Stella Artois.
  • That's right, over 100 of America's most loved brands, to be exact.
  • But there's so much more to us than our top-notch portfolio of beers, seltzers, and more.
  • We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential.
  • Are you ready to join a team that dreams as big as you do?
  • Your duties include managing at-retail Point-of-Consumer Materials, retail programming, sweeps, couponing, program and brand sales tools, and overseeing merchandise procurement for both on- and off-premise trimester programming.

Visa & Work Authorization

  • Additionally, you provide vital support to the sales team, addressing additional requests such as off-cycle programming, partner programming, mobile asset, sponsorship activation and venue execution.
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