Burson
Account Director, Consumer Brand
New York, New York, United States · Director
Sponsorship not specified$60k-$140kDetected 37 days ago
Project ManagementStrategic CommunicationsLeadershipCommunicationCollaborationMentoringOrganizational Skills
About the role
- We are seeking an Account Director to join our Consumer & Brand Practice, leading integrated strategies and execution for a high-profile, fast-moving consumer brand portfolio.
- This role is ideal for a strategic, culturally attuned leader who thrives in a dynamic environment and can translate product innovation, music culture, and real-time trends into compelling communications strategies and creative, earned-first ideas.
- This role can be based in New York or Los Angeles.
Responsibilities
- Lead Integrated Strategy & Execution
- Lead development and execution of integrated communications strategies grounded in audience behavior, cultural insights, and platform dynamics
- Lead the strategic planning, development and execution for high-profile events that feature top-tier talent and C-suite executives
- Drive strategic direction across a high-volume, fast-paced product environment, including launches, brand storytelling, and cultural engagement
- Build and maintain strong client relationships, acting as a trusted advisor on communications strategy and execution
- Managing and mentor junior team members while contributing to team growth and capability building
- Architect and deliver integrated campaigns spanning product communications, brand storytelling, and cultural engagement
- Drive High-Volume Product Communications
- Lead planning and execution across diverse product categories, including AI features, audiobooks, podcasts, and music discovery tools
- Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners.
Nice to have
- 8-10 years of experience in integrated communications, with a strong focus on consumer, product, brand, or entertainment sectors
- Demonstrated experience leading campaigns for large, culturally significant brands, ideally within an agency environment or in-house
- Deep expertise in social strategy, digital ecosystems, and cultural trends, including platform dynamics and audience behavior
- Experience managing high-volume, fast-paced accounts, including complex product launch cycles
- Experience in managing high profile events with top-tier talent and executives
- Strong understanding of how to connect communications strategy to business and brand outcomes
- Exceptional written and verbal communication skills, with strong attention to detail
- Strong leadership, mentorship, and team management capabilities
Compensation
- $60,000 - $140,000 USD
- Oversee communications for a high-frequency product launch environment (200+ launches annually)
Benefits
- Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders.
- Develop creative ideas tied to product communications that generate high engagement and earned media and social coverage
Company info
- Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
- WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
- For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
- More about the role:
- Burson, part of WPP, is the global communications leader built to create value for clients through reputation.
- With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.
- When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
- WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands.
- We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
- For more information, visit WPP.com
- You will work collaboratively across account, creative, influencer, social, and strategy teams-while serving as a senior client partner and internal leader driving excellence across multiple workstreams.
This listing is sourced directly from Burson's careers page and normalized into a canonical job model.